Single use is over
Fill Refill (fillrefill.co) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 33rd percentile of 24355 E-commerce brands.
Fill Refill is a company offering zero waste, closed loop refillable household products, including laundry, cleaning, body, and hair refills. It positions itself as the original provider in this space, serving both environmentally conscious households and businesses such as hotels, restaurants, bars, pubs, coffee shops, and kitchens. The company's mission is to eliminate single-use plastic waste by providing refill products that combine performance and style, reducing waste for consumers and businesses alike.
| Brand Name | Fill Refill |
|---|---|
| Domain | fillrefill.co |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Blueland (86/100), Grove Collaborative (88/100), Cleancult (71/100), Dirty Labs, Tru Earth, Ecover (89/100), Method (86/100) |
Moz Domain Authority 24/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Zero waste closed loop household refillable products. Laundry, cleaning, body & hair refills that work great, look cool & cut waste." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter); no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fill Refill?", Claude could not identify the brand as of October 2026. I don't recognize this specific company, likely because it's a small or new e-commerce brand with limited presence in my training data.
When asked "Best brands similar to Fill Refill?", Claude would not surface Fill Refill as of October 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fill Refill's main competitors in E-commerce: Blueland (86/100), Grove Collaborative (88/100), Cleancult (71/100), Ecover (89/100), Method (86/100).
Sources: Brand Analyzer scan
Fill Refill has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 50, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fill Refill official site
Fill Refill offers a range of zero waste, closed loop refillable products including laundry detergents, household cleaning products, and body and hair care items. These products are designed to be refilled rather than discarded after single use, targeting both residential consumers and commercial businesses such as hotels, restaurants, bars, pubs, coffee shops, and kitchens that need sustainable cleaning and personal care supplies.
Sources: Fill Refill official site
Fill Refill scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fill Refill official site
Fill Refill is a company that produces zero waste, closed loop refillable household products. It specializes in laundry, cleaning, body, and hair refills designed to perform well and reduce reliance on single-use plastic packaging. The company positions itself as the original and leading provider in the closed loop household refill space, serving both residential consumers and commercial businesses.
Sources: Fill Refill official site
Fill Refill manufactures and sells refillable household and personal care products, including laundry detergent, cleaning solutions, and body and hair care items. These products are designed within a closed loop system, meaning packaging is reused rather than discarded, reducing single-use plastic waste. The company serves both individual households and businesses such as hotels, restaurants, bars, pubs, coffee shops, and kitchens that require sustainable cleaning and personal care supplies.
Sources: Fill Refill official site
Fill Refill can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fill Refill official site
Fill Refill is used by environmentally conscious households seeking sustainable alternatives to single-use plastic cleaning and personal care products. It also serves businesses in the hospitality and food service sectors, including hotels, restaurants, bars, pubs, coffee shops, and kitchens, that require refillable cleaning and personal care solutions as part of their operations.
Sources: Fill Refill official site
Fill Refill is known for being described as the original zero waste, closed loop household refill company. It is recognized for offering laundry, cleaning, body, and hair refill products that aim to combine effective performance with appealing design while reducing single-use plastic waste for both consumers and commercial clients.
Sources: Fill Refill official site
Fill Refill scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fill Refill has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (50/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 24/100. In a live check (October 2026), Claude could not identify Fill Refill from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fill Refill: Ffordes Photographic (73/100), Fertighaus.de (73/100), Fisher Athletic (73/100), FishermansNet.com (73/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.