Sustainable Solutions for Commercial Kitchens
Filta (filtafry.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Energy & Utilities brands, Other brands, in the 51st percentile of 10205 Food & Beverage brands.
Filta (FiltaFry) is a commercial kitchen services company founded in 2004 that specializes in cooking oil filtration, fryer management, and kitchen cleaning. It helps restaurants and foodservice operations extend the life of cooking oil, reduce costs, and recycle used oil into biodiesel. The company also offers drain and cold storage solutions aimed at improving sustainability and operational efficiency in commercial kitchens. Filta is described in its knowledge graph as a Czech company.
| Brand Name | Filta |
|---|---|
| Domain | filtafry.com |
| Industry | Food & Beverage, Energy & Utilities |
| Founded | 2004 |
| Headquarters | Czech Republic |
| Main Competitors | Restaurant Technologies, Darling Ingredients (DAR PRO Solutions) (83/100), Olleco, Grease Lock, UCO Ventures |
Moz Domain Authority 12/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Cooking Oil Filtration, Fryer Management & Kitchen Cleaning Services Keep your commercial kitchen running smoothly and safely with Filta." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Filta?", Claude could identify the brand as of October 2026. Filta (FiltaFry) is a franchise business that provides mobile cooking oil filtration and management services to restaurants, extending the life of frying oil and reducing waste and costs for commercial kitchens. It also offers related services like fryer cleaning, oil disposal/re Best known for On-site mobile fryer oil filtration service for restaurants that extends cooking oil life and reduces waste.
When asked "Best brands similar to Filta?", Claude would recommend Filta as of October 2026. It's a well-known name in the commercial kitchen services and sustainability/oil management niche, so I'd mention it if someone asked about companies that help restaurants manage frying oil efficiently.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Filta has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 33, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Filta official site
Filta was founded in 2004. Filta operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Filta offers cooking oil filtration, fryer management services, used cooking oil recycling into biodiesel, drain cleaning solutions, and cold storage services for commercial kitchens.
Sources: Filta official site
Filta scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Filta official site
Filta provides services that help commercial kitchens operate more efficiently and sustainably. This includes filtering and extending the life of cooking oil, managing fryer maintenance, cleaning kitchen drains, and recycling used cooking oil into biodiesel. It also offers cold storage solutions to support overall kitchen operations.
Sources: Filta official site
Filta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Filta official site
Filta's services are used by commercial kitchen operators, restaurants, and other foodservice businesses that want to reduce operating costs and improve the sustainability of their kitchen operations.
Sources: Filta official site
Filta, also known as FiltaFry, is a commercial kitchen services company founded in 2004 that provides cooking oil filtration, fryer management, and kitchen cleaning services. It is identified in knowledge-graph data as a Czech company and positions itself as an environmental kitchen solutions provider for the foodservice industry.
Sources: Filta official site
Filta is known for its cooking oil filtration and fryer management services, which help commercial kitchens reduce oil costs and recycle used oil into eco-friendly biodiesel. It is also recognized for offering drain cleaning and cold storage solutions as part of a broader environmental kitchen service package.
Sources: Filta official site
Filta scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Filta has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (33/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 12/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Filta from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Filta: Fi Europe (76/100), Ferrari-Carano Vineyards & Winery (76/100), First Light USA (76/100), FitVine Wine (76/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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