Search and connect to social care
Findhelp (findhelp.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Technology brands, in the 58th percentile of 5643 Non-profit brands.
Findhelp (findhelp.com) is a US-based platform that connects individuals and families with free or reduced-cost social services such as food, housing, financial assistance, and medical care. It offers a searchable directory of local resources nationwide and provides business solutions for social care organizations to coordinate and manage service delivery. The platform serves both people seeking help and providers, including non-profits and healthcare organizations, aiming to streamline access to community-based assistance across the United States.
| Brand Name | Findhelp |
|---|---|
| Domain | findhelp.com |
| Industry | Non-profit, Healthcare |
| Main Competitors | Unite Us, 211, Healthify (75/100), WellSky (85/100) |
Moz Domain Authority 45/100 vs category average 52 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Search and connect to support. Find financial assistance, food pantries, medical care, and other free or reduced-cost help in your area, anywhere in the US." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Findhelp?", Claude could identify the brand as of September 2026. Findhelp (formerly known as Aunt Bertha) is a platform that helps people search for and connect to free or reduced-cost social services like food, housing, healthcare, and financial assistance in their area, while also giving organizations tools to coordinate referrals and track Best known for Its searchable directory connecting individuals to local social services, widely used by healthcare systems and nonprofits for social care referrals.
When asked "Best brands similar to Findhelp?", Claude would recommend Findhelp as of September 2026. It's one of the most established and widely adopted platforms in the social care referral and community resource space, often used alongside or compared to tools like NowPow or Unite Us.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Findhelp's main competitors in Non-profit: Healthify (75/100), WellSky (85/100).
Sources: Brand Analyzer scan
Findhelp offers a searchable directory connecting individuals to free or reduced-cost social services such as food pantries, financial assistance programs, housing support, and medical care. For organizations, it provides business solutions that help social care providers deliver, coordinate, and manage assistance programs.
Sources: Findhelp official site
Findhelp is a US-based online platform that connects individuals and families with free or reduced-cost social services, including food, housing, financial assistance, and medical care. It also provides business solutions that help social care organizations manage and deliver these services more effectively.
Sources: Findhelp official site
Findhelp has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 19, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Findhelp official site
Findhelp operates a searchable network of social care resources across the United States, allowing individuals to find local assistance programs such as food pantries, financial aid, housing support, and medical care. It also offers tools for social care providers and organizations to coordinate service delivery and track outcomes.
Sources: Findhelp official site
Findhelp scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Findhelp official site
Findhelp is used by individuals and families seeking financial, food, housing, or medical assistance, as well as by social care organizations, non-profits, and healthcare providers that need tools to manage and deliver services to those in need.
Sources: Findhelp official site
Findhelp is known for maintaining a comprehensive, searchable database of social services across the US, helping people locate free or reduced-cost assistance such as food, housing, financial aid, and healthcare. It is also recognized for providing coordination tools that help social care providers manage service delivery.
Sources: Findhelp official site
Findhelp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Findhelp official site
Findhelp scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Findhelp has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Findhelp from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Findhelp: Field Studies Council (79/100), The Franklin Institute (79/100), Firespring (79/100), First Things (79/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: PBS (97/100).
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