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Findus (findus.se) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Manufacturing brands, in the 67th percentile of 8571 Food & Beverage brands.
Findus is a Swedish frozen food company headquartered in Bjuv Municipality, founded in 1962 and now owned by Unilever. For over 80 years it has produced frozen fish, chicken, vegetables, and ready meals for Swedish households. The company emphasizes sustainable sourcing and production, positioning itself as a trusted, family-oriented brand offering convenient meal solutions for everyday occasions in Sweden.
| Brand Name | Findus |
|---|---|
| Domain | findus.se |
| Industry | Food & Beverage, Manufacturing |
| Founded | 1962 |
| Headquarters | Bjuv Municipality |
| Parent Company / Owner | Unilever |
| Main Competitors | ICA, Felix, Iglo, Birds Eye (79/100), Dafgård (70/100), Fjällbrynt, Scan (77/100) |
Moz Domain Authority 39/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,113,470 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Utforska Findus Sverige, en familjefavorit i över 80 år! Dyk in i våra hållbara frysta livsmedel, upptäck goda recept och mycket mer." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Findus?", Claude could identify the brand as of October 2026. Findus is a well-known Nordic frozen food brand, particularly strong in Sweden, offering products like fish fingers, frozen vegetables, ready meals, and fish products. Best known for Frozen fish fingers and frozen vegetables in the Nordic market.
When asked "Best brands similar to Findus?", Claude would recommend Findus as of October 2026. It's a major, long-established frozen food brand in Sweden and the Nordics that would naturally come up when discussing frozen food brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Findus's main competitors in Food & Beverage: Birds Eye (79/100), Dafgård (70/100), Scan (77/100).
Sources: Brand Analyzer scan
Findus offers a range of frozen food products including fish, chicken, vegetables, and ready meals designed for convenient, everyday family meals in Sweden.
Sources: Findus official site
Findus is a Swedish frozen food company founded in 1962, headquartered in Bjuv Municipality, and currently owned by Unilever. It has operated for over 80 years, producing frozen food products for households across Sweden.
Sources: Findus official site
Findus has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 48, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Findus official site
Findus was founded in 1962. Findus operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Findus is headquartered in Bjuv Municipality. Findus operates in the Food & Beverage category.
Sources: Wikidata
Findus manufactures and sells frozen food products, including fish, chicken, vegetables, and ready meals, aimed at providing convenient and sustainable meal options for families and households in Sweden.
Sources: Findus official site
Findus scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Findus official site
Findus is known for being a long-standing, trusted Swedish household brand in the frozen food category, offering products such as frozen fish, chicken, vegetables, and ready meals for over 80 years.
Sources: Findus official site
Findus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Findus official site
Findus products are used by families and households in Sweden looking for convenient, tasty, and sustainably produced frozen food options for everyday meals.
Sources: Findus official site
Findus is owned by or part of Unilever. Findus operates in the Food & Beverage category.
Sources: Wikidata
Findus scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Findus has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,113,470 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Findus from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Findus: Filippo Berio (79/100), Field Company (79/100), FINEX Cast Iron Cookware Co. (79/100), Firstleaf (79/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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