Turning Recruitment Data into Revenue
Firefish (firefishsoftware.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Marketing & Advertising brands, in the 80th percentile of 28058 SaaS brands.
Firefish is a recruitment CRM platform that unifies candidate, client, job, marketing, and analytics data into a single system for recruitment agencies. Owned by Firefish Labs, it targets agencies managing permanent, temporary, and contract placements, aiming to increase recruiter productivity and revenue through automation, AI, and real-time analytics. It is positioned as a leading recruitment CRM for UK agencies, reportedly trusted by over 600 firms to support data-driven recruitment operations and business growth.
| Brand Name | Firefish |
|---|---|
| Domain | firefishsoftware.com |
| Industry | SaaS, Technology |
| Founded | 2023 |
| Headquarters | Banská Bystrica |
| Parent Company / Owner | Firefish Labs |
| Main Competitors | Bullhorn (92/100), JobAdder (84/100), Vincere (82/100), Recruit CRM (84/100), Loxo (85/100), Zoho Recruit (74/100), Bond International Software |
Moz Domain Authority 39/100 vs category average 37 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #191,655 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Firefish appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Firefish Recruitment CRM unites sales, marketing, and recruitment data to help agencies make more placements and increase revenue per recruiter. Book a demo today." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Firefish?", Claude could identify the brand as of September 2026. Firefish is a recruitment CRM and applicant tracking system (ATS) software designed for recruitment agencies, helping them manage candidates, clients, and job placements through a single platform. Best known for Recruitment CRM/ATS software for staffing and recruitment agencies.
When asked "Best brands similar to Firefish?", Claude would recommend Firefish as of September 2026. It's a recognized player in the recruitment software space, particularly popular among UK and European recruitment agencies, so I'd mention it alongside competitors like Bullhorn or JobAdder.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Firefish's main competitors in SaaS: Bullhorn (92/100), JobAdder (84/100), Vincere (82/100), Recruit CRM (84/100), Loxo (85/100).
Sources: Brand Analyzer scan
Firefish has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 44, trust 43, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Firefish official site
Firefish was founded in 2023. Firefish operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Firefish is headquartered in Banská Bystrica. Firefish operates in the SaaS category.
Sources: Wikidata
Firefish scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Firefish official site
Firefish offers a recruitment CRM platform that includes tools for managing candidates, clients, and jobs, along with marketing automation, AI-driven features, and real-time analytics designed to help recruitment agencies increase placements and revenue per recruiter.
Sources: Firefish official site
Firefish is a recruitment customer relationship management (CRM) software platform designed for recruitment agencies. It combines candidate, client, job, marketing, and analytics data into a single system to support recruitment operations.
Sources: Firefish official site
Firefish provides a CRM platform that unites sales, marketing, and recruitment data to help recruitment agencies manage candidates, clients, and jobs. It uses automation, AI, and real-time analytics to help agencies increase the number of placements and revenue generated per recruiter.
Sources: Firefish official site
Firefish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Firefish official site
Firefish is owned by or part of Firefish Labs. Firefish operates in the SaaS category.
Sources: Wikidata
Firefish is used by recruitment agencies that manage permanent, temporary, and contract placements, particularly those seeking to improve recruiter productivity and revenue through data-driven operations. The company states it serves over 600 recruitment agencies, primarily in the UK.
Sources: Firefish official site
Firefish is known for being a recruitment CRM used by UK recruitment agencies, with the company stating it is trusted by over 600 firms to support data-driven recruitment operations and growth.
Sources: Firefish official site
Firefish scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Firefish has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #191,655 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Firefish from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Firefish: Finvi (83/100), Filestack (83/100), FireHydrant (83/100), First Due (83/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.