Your Trusted Financial Partner
Old National Bank (firstmidwest.com) earns a Brand Analyzer score of 59 out of 100, placing it in the Developing tier among Finance brands. Among 2760 Finance brands analyzed, Old National Bank ranks in the 13th percentile (category average 69, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 35/100, Visual Identity 96/100, Messaging Clarity 100/100, Trust Foundation 53/100, AI Discoverability 92/100, Brand Authority 15/100.
Old National Bank is an American community bank founded in 1834 and headquartered in Evansville. It offers a range of personal financial services including savings accounts, checking accounts, mortgages, home equity lines of credit (HELOCs), personal and auto loans, and wealth management. The bank positions itself as a trusted community financial institution providing competitive rates and personalized solutions to individuals and families.
| Brand Name | Old National Bank |
|---|---|
| Domain | firstmidwest.com |
| Industry | Finance |
| Founded | 1834 |
| Headquarters | Evansville |
| Main Competitors | Fifth Third Bank (87/100), Huntington National Bank (71/100), Regions Bank (84/100), KeyBank (85/100), First Midwest Bank (59/100), BMO Harris Bank (61/100) |
Moz Domain Authority 39/100 vs category average 31 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,776,545 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We’re your community bank for savings accounts, checking, mortgages, HELOCs, personal & auto loans and wealth management. Enjoy our top-tier financial services." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Old National Bank scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Old National Bank has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,776,545 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 39/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Old National Bank offers a range of financial products and services including savings accounts, checking accounts, certificates of deposit (CDs), mortgages, home equity lines of credit (HELOCs), personal loans, auto loans, and wealth management services. These products are designed to serve individuals and families for both everyday banking needs and longer-term financial goals.
Sources: Old National Bank official site
Old National Bank's main competitors include Fifth Third Bank (87/100), Huntington National Bank (71/100), Regions Bank (84/100), KeyBank (85/100), First Midwest Bank (59/100). These companies compete in the Finance space for similar customers, offering comparable products or services.
Sources: Old National Bank official site
Old National Bank and Fifth Third Bank are competitors in Finance. Brand Analyzer scores Old National Bank at 59/100 and Fifth Third Bank at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Old National Bank official site
Popular alternatives to Old National Bank include Fifth Third Bank (87/100), Huntington National Bank (71/100), Regions Bank (84/100), KeyBank (85/100), First Midwest Bank (59/100). Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.
Sources: Old National Bank official site
Old National Bank has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 58, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Old National Bank official site
Old National Bank was founded in 1834. Old National Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Old National Bank is headquartered in Evansville. Old National Bank operates in the Finance category.
Sources: Wikidata
Old National Bank provides community banking services to individuals and families. Its offerings include savings accounts, checking accounts, mortgages, home equity lines of credit (HELOCs), personal loans, auto loans, and wealth management services. The bank aims to deliver competitive rates and personalized financial solutions, functioning as a full-service community bank for everyday finances and more complex financial needs.
Sources: Old National Bank official site
Old National Bank scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Old National Bank official site
Old National Bank's services are used by individuals and families seeking community banking solutions. Its target audience includes those looking for everyday financial products such as checking and savings accounts, as well as customers with lending needs like mortgages and auto loans, and those interested in wealth management services. The bank caters broadly to personal banking customers rather than focusing exclusively on business or institutional clients.
Sources: Old National Bank official site
Old National Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Old National Bank official site
Old National Bank is known for being a community bank with a long history, having been founded in 1834. It is recognized for offering top-tier community banking services including competitive rates on savings accounts and certificates of deposit, accessible lending options such as mortgages and HELOCs, and personalized wealth management. Its positioning emphasizes reliability and its role as a trusted personal financial partner.
Sources: Old National Bank official site
Old National Bank is described as popular among individuals and families seeking community banking services for everyday finances, loans, and wealth management. Its appeal is attributed to competitive rates on savings and lending products, personalized financial solutions, and its long-established presence as a community bank since 1834. Its broad product range, from checking accounts to wealth management, contributes to its relevance across different customer needs.
Sources: Old National Bank official site
Ranked closest to Old National Bank: 1st Central Group (59/100), Finzly (59/100), Gabelli (59/100), Guy Gamzu (59/100).
A step up - brands to learn from: Zircuit (71/100), Zeeve (71/100).
Category leader: Mastercard (96/100).