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FirstService Corporation (firstservice.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Other brands, in the 69th percentile of 13945 Real Estate brands.
FirstService Corporation is a Canadian public company founded in 1989 that provides essential outsourced property services across North America. Through a diversified, decentralized platform, it serves residential communities, property managers, commercial property owners, and businesses, delivering property management and related services. The company positions itself as a leading North American provider in this sector, combining industry expertise with an entrepreneurial operating model to create long-term value for clients, communities, and shareholders.
| Brand Name | FirstService Corporation |
|---|---|
| Domain | firstservice.com |
| Industry | Real Estate, Other |
| Founded | 1989 |
| Headquarters | Canada |
| Main Competitors | Associa (77/100), CBRE Group (87/100), Cushman & Wakefield (75/100), ServiceMaster (81/100), BELFOR Holdings (88/100), Neighborly (84/100), Greystar (83/100) |
Moz Domain Authority 42/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,906,938 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
FirstService Corporation has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To be the North American leader in essential outsourced property services, delivering consistent value to clients and shareholders." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FirstService Corporation?", Claude could identify the brand as of October 2026. FirstService Corporation is a North American leader in residential property management and property services, operating through FirstService Residential (community management) and FirstService Brands, which includes franchise businesses like California Closets, CertaPro Painters, Best known for Being one of the largest managers of residential communities in North America through FirstService Residential.
When asked "Best brands similar to FirstService Corporation?", Claude would recommend FirstService Corporation as of October 2026. It's a major, well-established player in property management and home services franchising, so it's a natural mention alongside other big real estate services companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FirstService Corporation's main competitors in Real Estate: Associa (77/100), CBRE Group (87/100), Cushman & Wakefield (75/100), ServiceMaster (81/100), BELFOR Holdings (88/100).
Sources: Brand Analyzer scan
FirstService Corporation has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 22, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
FirstService Corporation was founded in 1989. FirstService Corporation operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FirstService Corporation scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
FirstService Corporation is a Canadian public company that operates as a North American provider of essential outsourced property services, encompassing both residential and commercial real estate sectors. Founded in 1989, it operates through a diversified, decentralized platform of businesses.
FirstService Corporation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
FirstService Corporation provides outsourced property services to residential communities, property managers, commercial property owners, and businesses across North America. Its diversified platform covers property management and related essential services, operating through multiple business units that serve both residential and commercial real estate markets.
FirstService Corporation's services are used by residential communities, property managers, commercial property owners, and businesses across North America that require outsourced property management and related services.
FirstService Corporation scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FirstService Corporation has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,906,938 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FirstService Corporation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FirstService Corporation: First National Financial LP (78/100), Firefree (78/100), First Step House (78/100), Fletcher Building (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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