Marine Supplies Since 1928
Fisheries Supply (fisheriessupply.com) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands. Among 4006 E-commerce brands analyzed, Fisheries Supply ranks in the 45th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 94/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 77/100, AI Discoverability 70/100, Brand Authority 23/100.
Fisheries Supply is a marine and boat supplies retailer and distributor that has operated since 1928. The company sells a wide range of marine products from top industry brands, serving both individual boat owners and marine professionals. It combines decades of industry expertise with an online shopping platform, positioning itself as a trusted, long-established provider in the marine supplies sector.
| Brand Name | Fisheries Supply |
|---|---|
| Domain | fisheriessupply.com |
| Industry | E-commerce, Manufacturing |
| Founded | 1928 |
| Main Competitors | West Marine (76/100), Defender Industries (67/100), Overton's (82/100), iboats (70/100), Jamestown Distributors, BoatUS |
Moz Domain Authority 46/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #136,071 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fisheries Supply is a leading Marine Supplies & Boat Supplies Retailer and Distributor. We carry all the top brands. Shop online today!" (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Angular.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Fisheries Supply scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fisheries Supply has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #136,071 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fisheries Supply from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Fisheries Supply?", Claude could identify the brand as of August 2026. Fisheries Supply is a Seattle-based marine supply company that sells boat parts, hardware, and equipment for commercial fishing vessels and recreational boaters, operating both a retail store and a large e-commerce catalog. Best known for Being a major marine parts and hardware supplier, especially for commercial fishing and boating gear in the Pacific Northwest.
When asked "Best brands similar to Fisheries Supply?", Claude would recommend Fisheries Supply as of August 2026. It's a well-established, respected source for marine hardware and boat parts, so it would come up naturally alongside other marine supply retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fisheries Supply's main competitors include West Marine (76/100), Defender Industries (67/100), Overton's (82/100), iboats (70/100), Jamestown Distributors. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Fisheries Supply and Overton's are competitors in E-commerce. Brand Analyzer scores Fisheries Supply at 72/100 and Overton's at 82/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Fisheries Supply include West Marine (76/100), Defender Industries (67/100), Overton's (82/100), iboats (70/100), Jamestown Distributors. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Fisheries Supply has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 61, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fisheries Supply official site
Fisheries Supply scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fisheries Supply official site
Fisheries Supply is a marine and boat supplies retailer and distributor that has been operating since 1928. It offers a wide catalog of marine equipment and products from leading brands, serving customers through both physical operations and online sales.
Sources: Fisheries Supply official site
Fisheries Supply sells and distributes marine and boat supplies, offering products from a broad range of top industry brands to boaters and marine professionals. It operates as both a retailer and distributor, providing online shopping alongside its established industry presence.
Sources: Fisheries Supply official site
Fisheries Supply can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fisheries Supply official site
Fisheries Supply offers marine and boat supplies, including equipment and products from a wide range of top marine brands. It serves as both a retailer and distributor for boaters, marine professionals, and maritime businesses.
Sources: Fisheries Supply official site
Fisheries Supply is used by boat owners, marine professionals, fishing enthusiasts, and maritime businesses who need reliable marine equipment and supplies.
Sources: Fisheries Supply official site
Fisheries Supply is known for being a long-established marine supply company, having operated since 1928, and for carrying an extensive selection of top marine and boating brands for both retail and professional customers.
Sources: Fisheries Supply official site
Ranked closest to Fisheries Supply: FACETS (72/100), LOU® (72/100), Genuine Tastes (Γνήσιες Γεύσεις) (72/100), Helium (72/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).