Jouw sport, jouw locatie
Fitland (fitland.nl) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, in the 22nd percentile of 11600 Sports & Fitness brands.
Fitland is a Dutch fitness company founded in 1984, headquartered in Mill, North Brabant. It operates sports clubs in Boxmeer and Gemert, offering fitness, Milon strength training, personal guidance, and indoor padel. The brand positions itself as an accessible, local fitness club combining smart training methods with personalized coaching, aiming to help people feel comfortable while exercising. Its target audience includes residents of Boxmeer and Gemert seeking a low-threshold, personal sports environment, as well as padel enthusiasts.
| Brand Name | Fitland |
|---|---|
| Domain | fitland.nl |
| Industry | Sports & Fitness |
| Founded | 1984 |
| Headquarters | Mill, North Brabant |
| Main Competitors | Basic-Fit (81/100), Fit For Free (71/100), Anytime Fitness (90/100), SportCity (75/100), David Lloyd Clubs (82/100), Clubsportive (77/100) |
Ranked #1,457,704 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sporten bij Fitland? Kies Fitland Boxmeer, Fitland Gemert of Indoor Padel Gemert. Ontdek fitness, Milon, persoonlijke begeleiding en indoor padel." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fitland?", Claude could identify the brand as of November 2026. Fitland is a Dutch fitness retailer and gym chain that sells fitness equipment like treadmills, weights, and home gym gear, and also operates fitness clubs in the Netherlands. Best known for Being a major Dutch retailer of fitness equipment and home gym gear.
When asked "Best brands similar to Fitland?", Claude would recommend Fitland as of November 2026. It's a well known name in the Dutch fitness retail and gym space, so it would come up naturally for someone looking at similar brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fitland's main competitors in Sports & Fitness: Basic-Fit (81/100), Fit For Free (71/100), Anytime Fitness (90/100), SportCity (75/100), David Lloyd Clubs (82/100).
Sources: Brand Analyzer scan
Fitland offers fitness training, Milon strength-training equipment and circuits, personal coaching and guidance, and indoor padel courts across its club locations in Boxmeer and Gemert.
Sources: Fitland official site
Fitland is a Dutch fitness company founded in 1984, with its headquarters in Mill, North Brabant. It operates local sports clubs in Boxmeer and Gemert, offering fitness training, Milon-based strength equipment, personal coaching, and indoor padel facilities.
Sources: Fitland official site
Fitland has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 4, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fitland official site
Fitland was founded in 1984. Fitland operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fitland is headquartered in Mill, North Brabant. Fitland operates in the Sports & Fitness category.
Sources: Wikidata
Fitland provides fitness and sports services at its clubs in Boxmeer and Gemert. This includes general fitness training, Milon strength-training circuits, personalized coaching and guidance, and indoor padel courts for members and visitors.
Sources: Fitland official site
Fitland scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fitland official site
Fitland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fitland official site
Fitland is known for combining traditional fitness and Milon strength training with personal guidance and indoor padel, offered through multiple local club locations in Boxmeer and Gemert.
Sources: Fitland official site
Fitland is used by people living in and around Boxmeer and Gemert who are looking for a low-threshold, personal fitness environment, including individuals interested in strength training, general fitness, and padel.
Sources: Fitland official site
Fitland scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fitland has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (33/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,457,704 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fitland from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fitland: FITIV Pulse (69/100), Fishing Mag (69/100), Fit Planeta (69/100), Fjellsport.no (69/100).
A step up - brands to learn from: YUM (71/100), Your School Games (71/100).
Category leader: Complex (97/100).
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