Wo Fitnessziele Wirklichkeit werden
Fitness First (fitnessfirst.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, in the 55th percentile of 5304 Sports & Fitness brands.
Fitness First is a British multinational fitness center chain founded in 1993 and headquartered in Bournemouth, UK. Owned by Oaktree Capital Management, the company operates more than 200 fitness studios across Germany, offering training equipment, group courses, and wellness facilities. It positions itself as one of the largest and most accessible gym providers in Germany, combining training, classes, and wellness under one roof, and targets fitness enthusiasts seeking flexible, nationwide access to fitness facilities.
| Brand Name | Fitness First |
|---|---|
| Domain | fitnessfirst.de |
| Industry | Sports & Fitness |
| Founded | 1993 |
| Headquarters | Bournemouth |
| Parent Company / Owner | Oaktree Capital Management |
| Main Competitors | McFit (83/100), FitX (75/100), clever fit (82/100), Body+Soul, Elements Fitness, PureGym (90/100), Basic-Fit |
Moz Domain Authority 51/100 vs category average 45 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #176,698 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fitness First has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Über 200 Fitnessstudios deutschlandweit erwarten dich ✓ Kurse ✓ Wellness ✓ innovatives Training & vieles mehr. ➠Werde jetzt Teil von Fitness First!" (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal, Vue.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Fitness First?", Claude could identify the brand as of September 2026. Fitness First is an international chain of gym and fitness clubs that originated in the UK and has a significant presence in Germany, offering fitness classes, weight training equipment, and personal training services. Best known for Being a large gym chain with clubs across Europe and Asia, particularly well established in the German fitness market.
When asked "Best brands similar to Fitness First?", Claude would recommend Fitness First as of September 2026. It's a well known, established gym chain that would naturally come up when discussing major fitness club brands, especially in Germany.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fitness First's main competitors in Sports & Fitness: McFit (83/100), FitX (75/100), clever fit (82/100), PureGym (90/100).
Sources: Brand Analyzer scan
Fitness First offers gym training facilities, group fitness courses, and wellness services such as spa or relaxation amenities across its more than 200 studios in Germany. It also provides free trial memberships for prospective members to experience its facilities before committing to a membership.
Sources: Fitness First official site
Fitness First is a British multinational fitness center chain founded in 1993, headquartered in Bournemouth, UK, and owned by Oaktree Capital Management. In Germany, it operates as one of the largest gym chains, running more than 200 fitness studios nationwide that combine training, group courses, and wellness facilities.
Sources: Fitness First official site
Fitness First has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 56, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fitness First official site
Fitness First was founded in 1993. Fitness First operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fitness First is headquartered in Bournemouth. Fitness First operates in the Sports & Fitness category.
Sources: Wikidata
Fitness First operates fitness studios across Germany, providing gym equipment for strength and cardio training, a variety of group fitness classes, and wellness amenities such as saunas or relaxation areas. The company also offers free trial memberships to attract new members, aiming to help people achieve their fitness goals through accessible, nationwide facilities.
Sources: Fitness First official site
Fitness First scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fitness First official site
Fitness First can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fitness First official site
Fitness First is known for being one of the largest fitness studio chains in Germany, with over 200 locations offering a combination of training equipment, group courses, and wellness services under one roof. It is also recognized as a British-founded multinational fitness brand with a long operating history dating back to 1993.
Sources: Fitness First official site
Fitness First is owned by or part of Oaktree Capital Management. Fitness First operates in the Sports & Fitness category.
Sources: Wikidata
Fitness First is popular due to its extensive nationwide presence in Germany, with over 200 studios offering flexible access to training facilities. Its combination of innovative training options, diverse group courses, and wellness amenities in a single location appeals to fitness enthusiasts seeking convenience. Free trial offers also help attract new customers.
Sources: Fitness First official site
Fitness First is used by fitness enthusiasts in Germany who seek flexible, nationwide access to gym training, group fitness classes, and wellness facilities. Its broad network of over 200 studios makes it suitable for individuals who value convenience and consistency when traveling or relocating within the country.
Sources: Fitness First official site
Fitness First scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fitness First has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #176,698 (Tranco). In a live check, Claude could already identify Fitness First from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fitness First: Fit3D (78/100), FISE (78/100), FITTR (78/100), Five Iron Golf (78/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
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