Age on your terms
FitnessGenes (fitnessgenes.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands, Sports & Fitness brands, in the 55th percentile of 15228 Healthcare brands.
FitnessGenes is a healthcare and fitness technology company that uses saliva DNA tests or uploaded genetic data to generate personalized longevity insights. It offers a BASIL longevity plan and more than 180 reports spanning eight ageing domains, covering nutrition, training, and supplement recommendations. The company positions itself as a science-driven leader in personalized longevity, combining genetic, blood, and lifestyle data to help health-conscious individuals slow ageing and improve long-term health outcomes.
| Brand Name | FitnessGenes |
|---|---|
| Domain | fitnessgenes.com |
| Industry | Healthcare, SaaS |
| Main Competitors | 23andMe (91/100), InsideTracker (79/100), Viome (85/100), Thorne HealthTech (87/100), Nebula Genomics (87/100), Levels Health (79/100), Function Health (89/100) |
Moz Domain Authority 47/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,053,240 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A saliva DNA test or data upload unlocks your BASIL longevity plan and 180+ reports across eight ageing domains, so you can slow ageing and live longer." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FitnessGenes?", Claude could identify the brand as of October 2026. FitnessGenes is a DNA-based fitness and nutrition company that analyzes customers' genetic data to provide personalized workout plans, diet recommendations, and supplement suggestions based on genes linked to metabolism, muscle fiber type, and other fitness-related traits. Best known for DNA testing kits that generate personalized fitness and nutrition plans based on genetic markers.
When asked "Best brands similar to FitnessGenes?", Claude would recommend FitnessGenes as of October 2026. It's one of the more established and recognizable names in consumer DNA-based fitness personalization, so it would come up naturally in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FitnessGenes's main competitors in Healthcare: 23andMe (91/100), InsideTracker (79/100), Viome (85/100), Thorne HealthTech (87/100), Nebula Genomics (87/100).
Sources: Brand Analyzer scan
FitnessGenes offers a saliva DNA test (or the option to upload existing genetic data) that unlocks a personalized BASIL longevity plan. This includes access to more than 180 reports across eight ageing domains, along with guidance on nutrition, training, and supplements based on the user's genetic, blood, and lifestyle data.
Sources: FitnessGenes official site
FitnessGenes has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 55, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FitnessGenes official site
FitnessGenes analyzes a user's saliva DNA sample or uploaded genetic data to generate a personalized BASIL longevity plan along with more than 180 reports covering eight ageing domains. These reports and plans provide guidance on nutrition, training, and supplements intended to help users slow ageing, informed by genetic, blood, and lifestyle data.
Sources: FitnessGenes official site
FitnessGenes scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FitnessGenes official site
FitnessGenes is a personalized longevity company that analyzes DNA data, collected via a saliva test or uploaded genetic data, to produce health and ageing reports. It operates in the healthcare, SaaS, and sports and fitness categories, targeting individuals interested in using genetic insights to optimize long-term health, fitness, and longevity.
Sources: FitnessGenes official site
FitnessGenes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FitnessGenes official site
FitnessGenes is used by health-conscious individuals who are interested in longevity, personalized fitness, and leveraging their genetic data to optimize long-term health and wellness outcomes.
Sources: FitnessGenes official site
FitnessGenes is known for combining DNA testing with personalized longevity planning, specifically its BASIL longevity plan and its library of over 180 reports spanning eight ageing domains, which translate genetic data into actionable nutrition, training, and supplement recommendations.
Sources: FitnessGenes official site
FitnessGenes scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FitnessGenes has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,053,240 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FitnessGenes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FitnessGenes: FirstVet (77/100), First Products (77/100), Five Branches University (77/100), Flagship Pioneering (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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