UK's Fireplace & Stove Specialists
Flames.co.uk (flames.co.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 53rd percentile of 16843 E-commerce brands.
Flames.co.uk is a UK-based online retailer specializing in gas fires, electric fires, and wood burning stoves. The company offers a wide range of competitively priced fireplace products, along with expert advice and tools such as a stove kW calculator to help customers select suitable appliances. Flames.co.uk provides free nationwide delivery on all orders and targets homeowners and property renovators seeking to install or upgrade home heating and fireplace solutions.
| Brand Name | Flames.co.uk |
|---|---|
| Domain | flames.co.uk |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Stovax (80/100), Direct Stoves (78/100), Fireplace Products (79/100), Stoves Are Us (80/100), Gazco (81/100), Charlton & Jenrick (74/100), Fireplace World (70/100) |
Moz Domain Authority 24/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,037,197 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Flames, UK suppliers of competitively priced wood burning stoves, log burners, electric and gas fire appliances. FREE Nationwide Delivery on Every Order!" (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Flames.co.uk?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Flames.co.uk as a specific company, likely because it's a smaller or niche UK e-commerce retailer (possibly selling fireplaces, stoves, or heating products based on the name) that doesn't have enough presence in my training data.
When asked "Best brands similar to Flames.co.uk?", Claude would not surface Flames.co.uk as of October 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Flames.co.uk's main competitors in E-commerce: Stovax (80/100), Direct Stoves (78/100), Fireplace Products (79/100), Stoves Are Us (80/100), Gazco (81/100).
Sources: Brand Analyzer scan
Flames.co.uk has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Flames.co.uk official site
Flames.co.uk offers gas fires, electric fires, and wood burning stoves (log burners) for UK homes. The company also provides supporting tools such as a stove kW calculator to help customers choose appropriately sized appliances, along with free nationwide delivery on all orders.
Sources: Flames.co.uk official site
Flames.co.uk scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Flames.co.uk official site
Flames.co.uk is a UK-based online retailer specializing in the sale of gas fires, electric fires, and wood burning stoves. It serves as an e-commerce platform for homeowners and renovators looking to purchase fireplace and heating appliances.
Sources: Flames.co.uk official site
Flames.co.uk sells a range of gas, electric, and wood burning stove and fireplace appliances to UK customers. It provides expert advice, product selection tools such as a stove kW calculator, and offers free nationwide delivery on every order placed through its website.
Sources: Flames.co.uk official site
Flames.co.uk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Flames.co.uk official site
Flames.co.uk is known for offering a wide, carefully selected range of gas, electric, and wood burning stoves at competitive prices, along with free nationwide delivery on every order and tools like a stove kW calculator to assist customer purchasing decisions.
Sources: Flames.co.uk official site
Flames.co.uk is used by UK homeowners and property renovators who are looking to install or upgrade gas, electric, or wood burning fireplace solutions in their homes.
Sources: Flames.co.uk official site
Flames.co.uk scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Flames.co.uk has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,037,197 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 24/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Flames.co.uk from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Flames.co.uk: FlagHouse (78/100), Fitzcarraldo Editions (78/100), Flatiron Wines & Spirits (78/100), Lilla Rose (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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