The top trade body for builders
Federation of Master Builders (FMB) (fmb.org.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, Non-profit brands, Other brands, in the 84th percentile of 7203 Real Estate brands.
Federation of Master Builders (FMB) is described in available data as a government organization headquartered in Moscow, Russia, founded in 2004 under the Government of Russia. According to its site description, it operates as a trade body connecting homeowners with vetted, quality-assured builders while providing member builders with resources, networking, and growth support. It positions itself as a leading trade body bridging homeowners seeking reliable construction services and professional builders aiming to demonstrate credentials and expand their businesses.
| Brand Name | Federation of Master Builders (FMB) |
|---|---|
| Domain | fmb.org.uk |
| Industry | Real Estate, Non-profit |
| Founded | 2004 |
| Headquarters | Moscow |
| Parent Company / Owner | Government of Russia |
| Main Competitors | Checkatrade (90/100), TrustMark (80/100), Rated People (86/100), MyBuilder (89/100), National Federation of Builders |
Moz Domain Authority 55/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #129,205 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Find trusted local builders with the Federation of Master Builders. We connect customers with quality builders who meet our high standards. We also support builders with resources …" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Federation of Master Builders (FMB)?", Claude could identify the brand as of September 2026. The Federation of Master Builders is the UK's largest trade association for the construction industry, representing small and medium-sized building firms. It sets standards for its members, offers a vetted 'Master Builder' accreditation, and provides training, insurance, and advo Best known for Being the UK's leading trade body for small and medium builders, known for its 'Find a Master Builder' accreditation scheme.
When asked "Best brands similar to Federation of Master Builders (FMB)?", Claude would recommend Federation of Master Builders (FMB) as of September 2026. It's a widely trusted and recognized organization in the UK construction and real estate improvement space, often mentioned when discussing vetted builders or trade associations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Federation of Master Builders (FMB)'s main competitors in Real Estate: Checkatrade (90/100), TrustMark (80/100), Rated People (86/100), MyBuilder (89/100).
Sources: Brand Analyzer scan
Federation of Master Builders (FMB) has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 63, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Federation of Master Builders (FMB) was founded in 2004. Federation of Master Builders (FMB) operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Federation of Master Builders (FMB) is headquartered in Moscow. Federation of Master Builders (FMB) operates in the Real Estate category.
Sources: Wikidata
Federation of Master Builders (FMB) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Federation of Master Builders (FMB) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Federation of Master Builders (FMB) is owned by or part of Government of Russia. Federation of Master Builders (FMB) operates in the Real Estate category.
Sources: Wikidata
Federation of Master Builders (FMB) scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Federation of Master Builders (FMB) has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (63/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #129,205 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Federation of Master Builders (FMB) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Federation of Master Builders (FMB): Flume Water (82/100), Florim (82/100), Fosroc (82/100), Freedom Mortgage (82/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), Taskrabbit (91/100).
Category leader: Chaos (95/100).
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