Wild cod, crab, shrimp & more
Fogo Island Fish (fogoislandfish.ca) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Non-profit brands, in the 37th percentile of 11438 Food & Beverage brands.
Fogo Island Fish is a Canadian social business operating under the Shorefast charity, based in Fogo Island, Newfoundland. It works directly with local fishers and the Fogo Island Cooperative Society to source handlined Cod and other wild-caught seafood using ethical harvesting methods. The company supplies premium, sustainably caught seafood to Canadian consumers, chefs, and fine dining establishments, emphasizing traceability and support for the local economy through its nonprofit affiliation.
| Brand Name | Fogo Island Fish |
|---|---|
| Domain | fogoislandfish.ca |
| Industry | Food & Beverage, Non-profit |
| Headquarters | Fogo Island, Newfoundland, Canada |
| Parent Company / Owner | Shorefast |
| Main Competitors | Skipper Otto's Community Supported Fishery (77/100), Sitka Salmon Shares (75/100), Real Good Fish (64/100), Clearwater Seafoods (80/100), Organic Ocean Seafood (73/100) |
Moz Domain Authority 21/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fogo Island Fish" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fogo Island Fish?", Claude could identify the brand as of October 2026. Fogo Island Fish is a seafood brand connected to the Shorefast Foundation and Fogo Island, Newfoundland, selling sustainably caught, hand-line cod and other wild seafood harvested by small-scale local fishermen. Best known for Sustainably hand-line caught cod from Fogo Island, Newfoundland.
When asked "Best brands similar to Fogo Island Fish?", Claude would recommend Fogo Island Fish as of October 2026. It's a well-regarded example of sustainable, community-based seafood sourcing tied to the broader Fogo Island Inn and Shorefast economic development model.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fogo Island Fish's main competitors in Food & Beverage: Skipper Otto's Community Supported Fishery (77/100), Sitka Salmon Shares (75/100), Real Good Fish (64/100), Clearwater Seafoods (80/100), Organic Ocean Seafood (73/100).
Sources: Brand Analyzer scan
Fogo Island Fish offers handlined North Atlantic Cod and other wild-caught seafood sourced from Fogo Island fishers, supplied to Canadian consumers and to fine dining restaurants and chefs seeking premium, sustainably harvested seafood.
Sources: Fogo Island Fish official site
Fogo Island Fish is a Canadian social business, operated under the Shorefast charity, that sources and sells handlined Cod and other wild-caught seafood from Fogo Island, Newfoundland. It connects local fishers with consumers and restaurants seeking traceable, ethically harvested seafood.
Sources: Fogo Island Fish official site
Fogo Island Fish has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 58, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fogo Island Fish official site
Fogo Island Fish scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fogo Island Fish official site
Fogo Island Fish is known for supplying premium, ethically handlined North Atlantic Cod and other wild-caught seafood sourced directly from Fogo Island fishers. It is also recognized for its social business model under the Shorefast charity, which ties seafood sales to economic development on Fogo Island.
Sources: Fogo Island Fish official site
Fogo Island Fish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fogo Island Fish official site
Fogo Island Fish is used by Canadian consumers, chefs, and fine dining establishments who seek premium, sustainably and ethically sourced wild seafood with a traceable origin.
Sources: Fogo Island Fish official site
Fogo Island Fish is popular among chefs and fine dining establishments because it offers premium, sustainably and ethically handlined Cod and wild-caught seafood with a clear, traceable origin story from Fogo Island, Newfoundland. Its connection to the Shorefast social business model, which reinvests in the local community, also appeals to consumers seeking responsibly sourced food with social impact.
Sources: Fogo Island Fish official site
Fogo Island Fish scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fogo Island Fish has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 21/100. In a live check, Claude could already identify Fogo Island Fish from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fogo Island Fish: Florence Area Chamber of Commerce (73/100), Flex Catering (73/100), Cake & Craft (73/100), Fonta Flora Brewery (73/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.