Myndigheten för folkhälsofrågor
Folkhälsomyndigheten (folkhalsomyndigheten.se) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Healthcare brands, in the 76th percentile of 13394 Government brands.
Folkhälsomyndigheten is the Swedish government agency responsible for public health. Established in 2014 and headquartered in Solna Municipality, it operates under the Ministry of Health and Social Affairs. Its mission is to develop and support society's efforts to promote health, prevent illness, and protect against various health threats. The agency provides expertise, statistics, and guidance to healthcare professionals, municipalities, regions, other authorities, and researchers, positioning itself as Sweden's leading state expert body in public health and health protection.
| Brand Name | Folkhälsomyndigheten |
|---|---|
| Domain | folkhalsomyndigheten.se |
| Industry | Government, Healthcare |
| Founded | 2014 |
| Headquarters | Solna Municipality |
| Parent Company / Owner | Ministry of Health and Social Affairs |
| Main Competitors | World Health Organization (74/100), European Centre for Disease Prevention and Control, Centers for Disease Control and Prevention (88/100), Robert Koch Institute (78/100), UK Health Security Agency (76/100), Public Health Agency of Canada (77/100) |
Moz Domain Authority 65/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #45,336 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Folkhälsomyndigheten has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Folkhälsomyndighetens uppdrag är att utveckla och stödja samhällets arbete med att främja hälsa, förebygga ohälsa och skydda mot olika former av hälsohot." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Folkhälsomyndigheten?", Claude could identify the brand as of October 2026. Folkhälsomyndigheten is the Public Health Agency of Sweden, a government authority responsible for national public health issues, disease prevention, and health promotion. It monitors infectious diseases, provides health guidelines, and conducts research and surveillance to prote Best known for Being Sweden's national public health authority, especially prominent for its role coordinating Sweden's response to the COVID-19 pandemic.
When asked "Best brands similar to Folkhälsomyndigheten?", Claude would recommend Folkhälsomyndigheten as of October 2026. It's a well-known government health authority that would naturally come up when discussing public health agencies or comparing national health institutions, especially in a Nordic or European context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Folkhälsomyndigheten's main competitors in Government: World Health Organization (74/100), Centers for Disease Control and Prevention (88/100), Robert Koch Institute (78/100), UK Health Security Agency (76/100), Public Health Agency of Canada (77/100).
Sources: Brand Analyzer scan
Folkhälsomyndigheten is a Swedish government agency responsible for public health. It was founded in 2014, is headquartered in Solna Municipality, and operates under Sweden's Ministry of Health and Social Affairs.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 37, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten was founded in 2014. Folkhälsomyndigheten operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Folkhälsomyndigheten is headquartered in Solna Municipality. Folkhälsomyndigheten operates in the Government category.
Sources: Wikidata
Folkhälsomyndigheten develops and supports society's work to promote health, prevent illness, and protect against health threats. It provides expertise, statistics, and guidance to help healthcare professionals, municipalities, regions, other government authorities, and researchers act effectively against public health risks.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten's guidance and data are used by Swedish residents, healthcare and medical staff, municipalities, regions, other government authorities, and researchers who require reliable health data and guidance.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten offers knowledge resources, health statistics, and recommendations aimed at helping other organizations and individuals act effectively against health threats. It supports public health promotion and disease prevention efforts across Swedish society.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten is known for being Sweden's leading state expert authority on public health, health promotion, and protection against health threats, supplying knowledge bases, statistics, and recommendations used nationwide.
Sources: Folkhälsomyndigheten official site
Folkhälsomyndigheten is owned by or part of Ministry of Health and Social Affairs. Folkhälsomyndigheten operates in the Government category.
Sources: Wikidata
Folkhälsomyndigheten scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Folkhälsomyndigheten has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #45,336 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Folkhälsomyndigheten from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Folkhälsomyndigheten: First Nations Financial Management Board (FMB) (79/100), France Nature Environnement (79/100), FollowTheMoney.org (79/100), Food Export Association of the Midwest USA and Food Export USA-Northeast (79/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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