Leading GPS tracking solutions
Followit AB (followit.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Telecommunications brands, Other brands, in the 57th percentile of 53934 Technology brands.
Followit AB, operating as Followit Sweden AB, is a Swedish company specializing in GPS and satellite positioning technology. It provides tracking solutions for animals, vehicles, transportation, people, and property. The company serves a broad range of sectors, including wildlife research, logistics, and security, positioning itself as a leading provider of mobile and satellite tracking systems for diverse organizational and individual needs.
| Brand Name | Followit AB |
|---|---|
| Domain | followit.se |
| Industry | Technology, Telecommunications |
| Main Competitors | Vectronic Aerospace (75/100), Lotek Wireless (81/100), Garmin (77/100), Sirtrack, ATS (Advanced Telemetry Systems) (74/100), Telonics (71/100), Trackit |
Moz Domain Authority 26/100 vs category average 39 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Followit Sweden AB is one of the leading enterprises in gps tracking of animals, vehicles, transportation, people and property." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, YouTube, Instagram, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Followit AB?", Claude could identify the brand as of October 2026. Followit AB is a Swedish company based in Lindesberg that designs and manufactures GPS and VHF tracking collars and tags used for wildlife research and monitoring, such as tracking moose, wolves, and other animals for scientific studies. Best known for GPS tracking collars for wildlife research and conservation.
When asked "Best brands similar to Followit AB?", Claude would recommend Followit AB as of October 2026. If someone asked about wildlife tracking technology providers, Followit is a recognized niche player worth mentioning alongside companies like Vectronic Aerospace or Lotek.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Followit AB's main competitors in Technology: Vectronic Aerospace (75/100), Lotek Wireless (81/100), Garmin (77/100), ATS (Advanced Telemetry Systems) (74/100), Telonics (71/100).
Sources: Brand Analyzer scan
Followit AB has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Followit AB official site
Followit AB scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Followit AB official site
Followit AB can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Followit AB official site
Followit AB offers GPS and satellite tracking products and services for animals, vehicles, transportation, people, and property. Its offerings include mobile and satellite positioning solutions designed for applications such as wildlife research, logistics and fleet management, personal safety tracking, and property security.
Sources: Followit AB official site
Followit AB, also known as Followit Sweden AB, is a company specializing in GPS and satellite positioning technology. It is described as one of the leading enterprises in GPS tracking, focused on providing mobile and satellite-based location solutions for a variety of applications, including wildlife research, vehicle fleet management, transportation logistics, personal safety, and property protection.
Sources: Followit AB official site
Followit AB develops and provides GPS and satellite tracking technology used to monitor animals, vehicles, transportation, people, and property. The company's solutions are designed to serve a range of needs, from scientific wildlife research to commercial logistics tracking and personal or asset security, positioning it as a comprehensive provider within the positioning and tracking industry.
Sources: Followit AB official site
Followit AB's solutions are used by organizations and individuals requiring GPS tracking, including researchers conducting wildlife studies, logistics companies managing vehicle and transportation fleets, and security-focused entities needing to track people or property.
Sources: Followit AB official site
Followit AB scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Followit AB has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 26/100. In a live check, Claude could already identify Followit AB from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Followit AB: Followerwonk (78/100), Focus POS (78/100), Reward Gateway (78/100), FoneArena.com (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
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