Recipes, Food Ideas and Videos
Food.com (food.com) scores 93 out of 100 on Brand Analyzer, placing it in the Iconic tier among Food & Beverage brands, Media & Entertainment brands, in the 99th percentile of 2412 Food & Beverage brands.
Food.com is an online recipe website featuring a large, community-driven collection of recipes submitted, rated, and reviewed by home cooks and food enthusiasts. It covers international cuisines, quick meal ideas, and everyday cooking inspiration. The platform is categorized under Food & Beverage and Media & Entertainment, and is owned by Scripps Networks Interactive. It targets home cooks of all skill levels seeking recipe ideas, meal inspiration, and cooking tips.
| Brand Name | Food.com |
|---|---|
| Domain | food.com |
| Industry | Food & Beverage, Media & Entertainment |
| Parent Company / Owner | Scripps Networks Interactive |
| Main Competitors | Allrecipes (94/100), Food Network (94/100), Epicurious (84/100), Taste of Home (91/100), Yummly (78/100), BBC Good Food (86/100), Delish (95/100) |
Moz Domain Authority 87/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,702 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Food.com has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Food.com has a massive collection of recipes that are submitted, rated and reviewed by people who are passionate about food. From international cuisines to quick and easy meal idea…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Food.com?", Claude could identify the brand as of August 2026. Food.com is a large online recipe website and community where users can browse, rate, and review recipes submitted by home cooks and professionals alike. It was formerly known as Recipezaar before rebranding, and it covers a huge database of recipes across cuisines, occasions, an Best known for Being one of the largest user-generated recipe databases on the internet, with millions of recipes and reviews.
When asked "Best brands similar to Food.com?", Claude would recommend Food.com as of August 2026. It's a well-known, long-standing recipe site with a massive library and active community, making it a natural mention alongside sites like AllRecipes.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Food.com's main competitors in Food & Beverage: Allrecipes (94/100), Food Network (94/100), Epicurious (84/100), Taste of Home (91/100), Yummly (78/100).
Sources: Brand Analyzer scan
Food.com offers a searchable database of recipes across international cuisines and meal types, including quick and easy weeknight dinner ideas. The site allows users to submit their own recipes, as well as rate and review recipes contributed by others. It also provides cooking tips and how-to video content related to food preparation.
Sources: Food.com official site
Food.com is a cooking and recipe website that hosts a large, community-driven collection of recipes submitted, rated, and reviewed by home cooks. It is categorized as a Food & Beverage and Media & Entertainment platform, functioning as a hub for recipe discovery, meal inspiration, and cooking how-tos.
Sources: Food.com official site
Food.com has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 55, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Food.com official site
Food.com aggregates and hosts recipes contributed by its user community, allowing members to submit, rate, and review dishes. It provides recipes for international cuisines, quick weeknight meals, and various cooking occasions, along with cooking tips and how-to content, helping users find meal ideas suited to their preferences and skill level.
Sources: Food.com official site
Food.com scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Food.com official site
Food.com is known for its massive, community-sourced library of recipes that are rated and reviewed by everyday home cooks, spanning international cuisines and quick, easy meal ideas. This user-generated review system distinguishes it as a crowd-tested resource for recipe discovery.
Sources: Food.com official site
Food.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Food.com official site
Food.com is used by home cooks and food enthusiasts of varying skill levels who are looking for recipe ideas, meal inspiration, and cooking guidance. This includes both people seeking recipes to try and community members who contribute their own recipes and reviews.
Sources: Food.com official site
Food.com is owned by or part of Scripps Networks Interactive. Food.com operates in the Food & Beverage category.
Sources: Wikidata
Food.com is popular because it offers a vast, community-driven collection of recipes rated and reviewed by real home cooks, making it easy for users to find trusted options across international cuisines and quick, everyday meals. Its accessibility for cooks of all skill levels and broad recipe variety contribute to its appeal as a go-to recipe resource.
Sources: Food.com official site
Food.com scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Food.com has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #14,702 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Food.com from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Food.com: Food and Agriculture Organization of the United Nations (FAO) (93/100), Danone (93/100), Serious Eats (93/100), Five Guys (92/100), Shipt (94/100), General Mills (92/100).
Category leader: Target (97/100).
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