Stay ahead of the game
Footasylum (footasylum.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Fashion & Apparel brands, E-commerce brands, in the 98th percentile of 2804 Fashion & Apparel brands.
Footasylum is a UK-based e-commerce retailer specializing in trainers and streetwear for men, women, and kids. Founded in 2017, the brand offers a curated selection of the latest sneakers and apparel, positioning itself as a leading destination for sneaker culture and fashion-forward streetwear in the UK. It provides free UK delivery on orders over £70 and free UK returns, appealing to fashion-conscious shoppers interested in current trends.
| Brand Name | Footasylum |
|---|---|
| Domain | footasylum.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 2017 |
| Main Competitors | JD Sports (83/100), Foot Locker, Size?, Schuh, END Clothing (88/100), ASOS (85/100), Office |
Moz Domain Authority 61/100 vs category average 48 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #51,750 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Footasylum has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Stay ahead of the game with the latest trainers and clothing from Footasylum. Get FREE UK delivery on all orders over £70 and FREE UK returns." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Footasylum?", Claude could identify the brand as of September 2026. Footasylum is a UK-based fashion retailer specializing in sneakers, streetwear, and casual apparel from brands like Nike, adidas, and The North Face, with both physical stores across Britain and an online shop. It's aimed primarily at a younger, trend-focused audience and compete Best known for UK sneaker and streetwear retail chain popular with younger shoppers.
When asked "Best brands similar to Footasylum?", Claude would recommend Footasylum as of September 2026. It's a well-known UK destination for trainers and streetwear, so it fits naturally when discussing brands similar to JD Sports or Size?.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Footasylum's main competitors in Fashion & Apparel: JD Sports (83/100), END Clothing (88/100), ASOS (85/100).
Sources: Brand Analyzer scan
Footasylum has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 71, trust 58, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Footasylum official site
Footasylum was founded in 2017. Footasylum operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Footasylum scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Footasylum official site
Footasylum can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Footasylum official site
Footasylum offers trainers and clothing for men, women, and kids, focusing on the latest sneaker releases and streetwear-inspired apparel. The brand operates as an e-commerce platform with free UK delivery on orders over £70 and free UK returns.
Sources: Footasylum official site
Footasylum is a UK-based online and retail brand specializing in trainers and streetwear clothing for men, women, and kids. Founded in 2017, it operates as an e-commerce platform under the Fashion & Apparel category, offering a curated range of sneakers and apparel aimed at fashion-conscious consumers interested in sneaker culture.
Sources: Footasylum official site
Footasylum sells trainers and clothing for men, women, and kids through its e-commerce platform. It curates the latest sneaker releases and streetwear apparel, and provides free UK delivery on orders over £70 along with free UK returns to facilitate online shopping.
Sources: Footasylum official site
Footasylum scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Footasylum has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #51,750 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Footasylum from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Footasylum: FASHIONPHILE (91/100), Fashion Nova (91/100), FOREO (91/100), Frette (91/100), Everlast (91/100), Gillette (91/100).
Category leader: Complex (97/100).
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