The dev-friendly football API
football-data.org (football-data.org) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among SaaS brands, Sports & Fitness brands, Technology brands, in the 18th percentile of 19516 SaaS brands.
football-data.org is a British company based in London that provides a RESTful API delivering football (soccer) data. Built by a software architect, it offers free access to information on top football competitions, with paid tiers available for expanded data, higher request limits, and historical records. The service targets developers, engineers, and businesses that need reliable, machine-readable football data for integration into applications. It operates within the SaaS, sports technology, and football data space.
| Brand Name | football-data.org |
|---|---|
| Domain | football-data.org |
| Industry | SaaS, Sports & Fitness |
| Headquarters | London |
| Parent Company / Owner | Premier League |
| Main Competitors | API-Football (64/100), SportMonks (83/100), Sportradar (92/100), Opta (Stats Perform) (86/100), TheSportsDB (73/100), RapidAPI Football APIs (81/100) |
Moz Domain Authority 37/100 vs category average 35 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #156,761 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A restful API for football data" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is football-data.org?", Claude could identify the brand as of September 2026. football-data.org is a free/freemium API service providing football (soccer) data such as fixtures, scores, standings, and squad information for various leagues and competitions worldwide. Best known for Providing a free, developer-friendly REST API for football match and competition data.
When asked "Best brands similar to football-data.org?", Claude would recommend football-data.org as of September 2026. It's a well-known, low-cost option for developers building football-related apps or side projects who need reliable structured data without expensive enterprise pricing.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
football-data.org's main competitors in SaaS: API-Football (64/100), SportMonks (83/100), Sportradar (92/100), Opta (Stats Perform) (86/100), TheSportsDB (73/100).
Sources: Brand Analyzer scan
football-data.org has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: football-data.org official site
football-data.org is headquartered in London. football-data.org operates in the SaaS category.
Sources: Wikidata
football-data.org offers a RESTful API providing football (soccer) data, including information on top football competitions. The core service is available for free, while paid subscription plans offer expanded features such as deeper data access, increased API request limits, and historical data coverage for users with more demanding integration needs.
Sources: football-data.org official site
football-data.org scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: football-data.org official site
football-data.org is a British company and RESTful API service that provides structured football (soccer) data to developers and businesses. Headquartered in London, it is positioned as a developer-friendly platform offering free-forever access to data on top football competitions, with optional paid plans for expanded coverage. It was built by a software architect with the goal of making football data easy to access and integrate into software applications.
Sources: football-data.org official site
football-data.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: football-data.org official site
football-data.org is owned by or part of Premier League. football-data.org operates in the SaaS category.
Sources: Wikidata
football-data.org is used by developers, software engineers, and businesses building applications or services that require football data. This includes hobbyist programmers creating personal projects, companies developing sports-related software, and developers working on betting-related applications who need reliable, structured football statistics for integration into their platforms.
Sources: football-data.org official site
football-data.org is known for offering a free, easy-to-integrate RESTful API for football data, making it accessible to developers, hobbyists, and businesses without upfront cost. It is recognized within the developer community as a reliable source for structured football competition data, positioned as a straightforward, dev-friendly alternative to more complex or costly sports data providers.
Sources: football-data.org official site
football-data.org scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
football-data.org has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #156,761 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify football-data.org from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to football-data.org: Folia Health (66/100), FloVision Solutions (66/100), Forta (66/100), Forthi (66/100).
A step up - brands to learn from: Zocket (71/100), ZeroTrusted.ai (71/100).
Category leader: Hostinger (97/100).
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