The Home of Football in Queensland
Football Queensland (footballqueensland.com.au) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Non-profit brands, in the 25th percentile of 2158 Sports & Fitness brands.
Football Queensland is the official governing body for association football (soccer) and futsal in Queensland, Australia. Founded in 1884 and headquartered in Brisbane, it oversees participants, clubs, and zones across the state, providing governance, development programs, and partnerships. Its remit spans grassroots participation through to elite academy athletes, aiming to unify and grow the sport statewide.
| Brand Name | Football Queensland |
|---|---|
| Domain | footballqueensland.com.au |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1884 |
| Headquarters | Brisbane |
| Main Competitors | Football NSW (75/100), Football Victoria (67/100), Football West (71/100), Football South Australia (67/100), Football Tasmania, Northern Territory Football |
Moz Domain Authority 39/100 vs category average 45 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #720,889 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Football Queensland appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Football Queensland is the governing body for association football (soccer) & futsal in Queensland looking after all participants, clubs and zones." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot, React.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Football Queensland?", Claude could identify the brand as of September 2026. Football Queensland is the governing body for soccer (association football) in the Australian state of Queensland, overseeing leagues, competitions, referee and coach development, and grassroots participation programs. It operates under Football Australia and coordinates communit Best known for Being the state governing body for soccer in Queensland, running competitions and grassroots development.
When asked "Best brands similar to Football Queensland?", Claude would recommend Football Queensland as of September 2026. If someone asks about football governing bodies or sports organizations in Australia, Football Queensland is a relevant and accurate example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Football Queensland's main competitors in Sports & Fitness: Football NSW (75/100), Football Victoria (67/100), Football West (71/100), Football South Australia (67/100).
Sources: Brand Analyzer scan
Football Queensland is the official governing body for association football (soccer) and futsal in the Australian state of Queensland. Founded in 1884 and based in Brisbane, it is a non-profit organization responsible for overseeing all participants, clubs, and zones involved in the sport across the state.
Sources: Football Queensland official site
Football Queensland has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 23, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Football Queensland official site
Football Queensland was founded in 1884. Football Queensland operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Football Queensland is headquartered in Brisbane. Football Queensland operates in the Sports & Fitness category.
Sources: Wikidata
Football Queensland governs, grows, and supports association football and futsal throughout Queensland. It provides oversight of clubs and zones, runs development programs for players and coaches, organizes events, and forms strategic partnerships to unify and elevate the sport across the state, serving everyone from grassroots participants to elite academy athletes.
Sources: Football Queensland official site
Football Queensland scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Football Queensland official site
Football Queensland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Football Queensland official site
Football Queensland offers governance and regulatory oversight for football and futsal clubs and zones, player and coach development programs, competitions and events, and strategic partnerships that support the sport from grassroots to elite academy levels.
Sources: Football Queensland official site
Football Queensland serves football and futsal players, clubs, coaches, zones, and fans throughout Queensland, ranging from grassroots participants to elite academy athletes.
Sources: Football Queensland official site
Football Queensland is known for being the central governing authority for soccer and futsal in Queensland, responsible for regulating clubs and zones, running development pathways, and connecting the football community across the state.
Sources: Football Queensland official site
Football Queensland scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Football Queensland has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (46/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #720,889 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Football Queensland from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Football Queensland: Fenway Sports Group (70/100), Equineline.com (70/100), Futbolperuano.com (70/100), Garnet and Gold (70/100).
A step up - brands to learn from: Yellow Dog Software (71/100), WWIN (71/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.