The best football deals, all in one place
Footy.com (footy.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 50th percentile of 22799 E-commerce brands.
Footy.com is a price comparison platform for football kits, apparel, and gear. It aggregates over 325,000 products from more than 100 trusted retailers worldwide, allowing football fans to find and compare deals in one place. The site positions itself as a central hub bringing together major clubs, brands, and retailers, aiming to save shoppers time and money when searching for football merchandise.
| Brand Name | Footy.com |
|---|---|
| Domain | footy.com |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Kitbag (84/100), Pro:Direct Soccer (79/100), Fanatics (87/100), Unisport (84/100), SoccerPro (79/100), Google Shopping, Idealo (83/100) |
Moz Domain Authority 37/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #237,701 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Footy.com appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To help football fans find and compare the best deals on kits and gear from trusted retailers worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Express, Gatsby, React.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Footy.com?", Claude could identify the brand as of September 2026. Footy.com is a UK-based website focused on football (soccer), offering price comparison for football boots and kits as well as betting odds comparison and football news content. Best known for comparing prices on football boots and kit alongside betting odds comparison tools.
When asked "Best brands similar to Footy.com?", Claude would not surface Footy.com as of September 2026. It's a niche football-focused comparison site rather than a major e-commerce brand, so it wouldn't typically come up when discussing top e-commerce players.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Footy.com's main competitors in E-commerce: Kitbag (84/100), Pro:Direct Soccer (79/100), Fanatics (87/100), Unisport (84/100), SoccerPro (79/100).
Sources: Brand Analyzer scan
Footy.com has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 19, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Footy.com official site
Footy.com scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Footy.com official site
Footy.com helps football fans find and compare deals on kits and gear by aggregating over 325,000 products from more than 100 trusted retailers worldwide. It functions as a comparison hub, gathering listings from various clubs, brands, and retailers so shoppers can search for and compare prices in a single location.
Sources: Footy.com official site
Footy.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Footy.com official site
Footy.com offers a comparison service for football kits, apparel, and gear. Rather than selling products directly, it aggregates listings from more than 100 trusted retailers, covering over 325,000 products, including club kits and other football merchandise, and lets users compare prices across these sources.
Sources: Footy.com official site
Footy.com is an e-commerce comparison platform focused on football (soccer) kits, apparel, and gear. It aggregates products from a large number of retailers so users can compare prices and find deals in one place, rather than being a retailer itself.
Sources: Footy.com official site
Footy.com is known for aggregating a large catalog of football kits and merchandise-over 325,000 products-from more than 100 retailers, positioning itself as a comprehensive comparison hub for football fans seeking the best available prices on club kits and gear.
Sources: Footy.com official site
Footy.com is used by football fans and shoppers looking for club kits, apparel, and football gear at competitive prices. Its audience includes supporters seeking the latest merchandise from their favorite clubs and brands who want to compare offers across multiple retailers before purchasing.
Sources: Footy.com official site
Footy.com scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Footy.com has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #237,701 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Footy.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Footy.com: فلای تودی (FlyToday) (77/100), Flour Shop (77/100), Forestry Suppliers, Inc. (77/100), Forever Living Products (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.