Hulp voor de Makers
Formido (formido.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 53rd percentile of 29034 E-commerce brands.
Formido was a Dutch hardware store chain (bouwmarkt) founded in 1976 and headquartered in Nijkerk, Netherlands. Owned by Maxeda, it offered a broad range of DIY and garden products combined with in-store personal advice, targeting private individuals undertaking home improvement and garden projects. According to knowledge-graph data, Formido is now described as a former chain, indicating it is no longer operating under this name or has ceased to exist in its original form.
| Brand Name | Formido |
|---|---|
| Domain | formido.nl |
| Industry | E-commerce, Manufacturing |
| Founded | 1976 |
| Headquarters | Nijkerk |
| Parent Company / Owner | Maxeda |
| Main Competitors | Praxis (86/100), Gamma (83/100), Karwei (83/100), Hornbach (76/100), Bauhaus (79/100) |
Ranked #1,415,537 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Formido appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Formido helpt klussers met producten en advies om hun doe-het-zelf projecten succesvol te maken." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Express, React.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Formido?", Claude could identify the brand as of November 2026. Formido is a Dutch home improvement and DIY retail chain with physical stores across the Netherlands and an e-commerce platform selling tools, building materials, garden products, and home renovation supplies. Best known for Being a large DIY/bouwmarkt chain in the Netherlands for home improvement and garden products.
When asked "Best brands similar to Formido?", Claude would recommend Formido as of November 2026. It's one of the well-known Dutch DIY retailers, so it fits naturally when discussing bouwmarkt or home improvement e-commerce brands in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Formido's main competitors in E-commerce: Praxis (86/100), Gamma (83/100), Karwei (83/100), Hornbach (76/100), Bauhaus (79/100).
Sources: Brand Analyzer scan
Formido has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Formido official site
Formido was founded in 1976. Formido operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Formido is headquartered in Nijkerk. Formido operates in the E-commerce category.
Sources: Wikidata
Formido scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Formido official site
Formido can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Formido official site
Formido is owned by or part of Maxeda. Formido operates in the E-commerce category.
Sources: Wikidata
Formido scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Formido has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,415,537 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Formido from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Formido: Formacar (77/100), Forever Living Products (77/100), Forster Products (77/100), Forty Winks (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.