Swiss-Made Organic CBD, Worldwide
Formula Swiss (formulaswiss.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Healthcare brands, in the 73rd percentile of 14379 E-commerce brands.
Formula Swiss is an e-commerce company that sells certified organic CBD products sourced from Switzerland. The brand emphasizes quality certification, offers a wide selection of CBD products, and delivers worldwide. It has established a reputation supported by a 4.8-star TrustPilot rating. The company targets health-conscious consumers globally who are seeking wellness-oriented CBD products.
| Brand Name | Formula Swiss |
|---|---|
| Domain | formulaswiss.com |
| Industry | E-commerce, Healthcare |
| Main Competitors | CBDfx (85/100), Charlotte's Web (82/100), Cibdol (85/100), Endoca (85/100), Nordic Oil (83/100), CBD Brothers |
Moz Domain Authority 39/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #970,964 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Explore the largest selection of organic CBD from Switzerland. Enjoy worldwide delivery and shop confidently with our 4.8-star TrustPilot rating." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Formula Swiss?", Claude could identify the brand as of September 2026. Formula Swiss is a Swiss company that manufactures and sells CBD and hemp-derived products, including oils, capsules, and skincare, through its own e-commerce platform and international retail partners. Best known for Swiss-made CBD oil products and being one of the early legitimate CBD brands to emphasize lab testing and Swiss quality standards.
When asked "Best brands similar to Formula Swiss?", Claude would recommend Formula Swiss as of September 2026. It's a recognizable name in the European CBD market known for quality control and transparency, so it fits naturally when discussing reputable CBD e-commerce brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Formula Swiss's main competitors in E-commerce: CBDfx (85/100), Charlotte's Web (82/100), Cibdol (85/100), Endoca (85/100), Nordic Oil (83/100).
Sources: Brand Analyzer scan
Formula Swiss has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 58, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Formula Swiss official site
Formula Swiss scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Formula Swiss official site
Formula Swiss is an e-commerce company specializing in certified organic CBD products sourced from Switzerland. It operates as an online retailer within the healthcare and wellness category, offering CBD-based products to customers worldwide through its website, formulaswiss.com.
Sources: Formula Swiss official site
Formula Swiss sells certified organic CBD products that are sourced directly from Switzerland. The company operates an online store offering a wide selection of CBD items and ships these products to customers around the world, positioning itself around quality certification and organic sourcing.
Sources: Formula Swiss official site
Formula Swiss can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Formula Swiss official site
Formula Swiss is known for offering what it describes as the largest selection of certified organic CBD products sourced from Switzerland. It is also recognized for its customer service reputation, reflected in a 4.8-star rating on TrustPilot, and for providing worldwide delivery of its products.
Sources: Formula Swiss official site
Formula Swiss scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Formula Swiss has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #970,964 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify Formula Swiss from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Formula Swiss: Daniel Alain (82/100), Florsheim (82/100), Frame USA (82/100), Fringe Sport (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.