Business banking that pays you back
Found (found.com) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among Finance brands, SaaS brands. Among 4852 Finance brands analyzed, Found ranks in the 94th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 97/100, AI Discoverability 98/100, Brand Authority 49/100.
Found is an online business banking platform designed for small business owners, freelancers, and independent contractors. It combines a business checking account with integrated tools for bookkeeping, tax estimation, and invoicing, allowing users to manage multiple aspects of their business finances from a single platform rather than relying on separate software solutions. Found positions itself as a smarter, all-in-one alternative to traditional business banking.
| Brand Name | Found |
|---|---|
| Domain | found.com |
| Industry | Finance, SaaS |
| Main Competitors | Novo (87/100), Lili (88/100), Bluevine (89/100), Mercury (90/100), NorthOne (85/100), QuickBooks, Wave (82/100) |
Moz Domain Authority 36/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #45,221 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Found appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Smarter business banking designed for small business owners. Manage your bookkeeping, taxes, and invoicing all from your business checking account." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Found scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Found has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #45,221 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify Found from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Found?", Claude could identify the brand as of August 2026. Found is a business banking and bookkeeping platform aimed at freelancers and self-employed people, combining a business bank account with built-in tools for tracking expenses, invoicing, and estimating taxes automatically. Best known for Automating tax set-asides and bookkeeping for freelancers directly within a business checking account.
When asked "Best brands similar to Found?", Claude would recommend Found as of August 2026. It's a solid, well-known option for freelancer-focused banking with tax automation, so it fits naturally alongside similar fintechs like Lili or Collective.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Found's main competitors include Novo (87/100), Lili (88/100), Bluevine (89/100), Mercury (90/100), NorthOne (85/100). These companies compete in the Finance space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Found and Mercury are competitors in Finance. Brand Analyzer scores Found at 88/100 and Mercury at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Found offers a business checking account integrated with bookkeeping tools, tax estimation features, and invoicing capabilities. These are combined into one platform so small business owners can manage banking and core financial administration tasks without using separate applications.
Sources: Found official site
Popular alternatives to Found include Novo (87/100), Lili (88/100), Bluevine (89/100), Mercury (90/100), NorthOne (85/100). Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Found is an online business banking service designed for small business owners, freelancers, and independent contractors. It offers a business checking account that includes integrated tools for bookkeeping, tax estimation, and invoicing, aiming to consolidate financial management tasks that would otherwise require separate software into a single platform.
Sources: Found official site
Found has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 62, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Found official site
Found provides a business checking account paired with built-in financial management tools. It helps small business owners track income and expenses for bookkeeping, estimate taxes owed, and create and send invoices, all from within the same banking platform, eliminating the need for separate financial software.
Sources: Found official site
Found scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Found official site
Found is used by small business owners, freelancers, and independent contractors who need an efficient way to manage business banking alongside bookkeeping, tax estimation, and invoicing tasks.
Sources: Found official site
Found can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Found official site
Found is known for combining business banking with built-in bookkeeping, tax estimation, and invoicing tools in a single platform, targeting small business owners and freelancers who want simplified financial management without juggling multiple separate software tools.
Sources: Found official site
Ranked closest to Found: Fortis (88/100), Facet (88/100), GoHealth (88/100), Goldman Sachs (88/100).
A step up - brands to learn from: YNAB (91/100), XM (91/100).
Category leader: Les Echos (97/100).