宅地と太陽光発電の開発パートナー
Frd (frd.co.jp) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among Energy & Utilities brands, Real Estate brands, Manufacturing brands, in the 6th percentile of 8771 Energy & Utilities brands.
Frd (Field Kaihatsu Co., Ltd.) is a company based in Utsunomiya, Tochigi Prefecture, Japan, specializing in land development for residential lots and solar power plant construction. It handles the full development process in-house, including site surveys, surveying, design, construction management, and registration. The company also manufactures its own solar mounting systems, offering options ranging from efficiency-focused to short-construction-time, low-cost configurations. Frd primarily serves landowners and businesses in Tochigi seeking to utilize idle land through residential or solar development projects.
| Brand Name | Frd |
|---|---|
| Domain | frd.co.jp |
| Industry | Energy & Utilities, Real Estate |
| Headquarters | Utsunomiya, Tochigi Prefecture, Japan |
| Main Competitors | West Holdings Corporation, Looop Inc. (72/100), Sanix Incorporated, Daiwa House Industry Co., Ltd., Sekisui House, Ltd. (72/100) |
Moz Domain Authority 18/100 vs category average 38 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "私たちフィールド開発株式会社は栃木県宇都宮市を拠点とし、地元栃木を中心に宅地や太陽光発電所の造成開発を手がける会社です。弊社は現地調査や 測量・設計・造成施工管理、そして登記に至る開発行為の一連の実務を責任を持って遂行し、広範な守備範囲と機動力でお客様の開発目的の達成を強力 に支援いたします。宅地造成はもちろんのこと、環境調和型の開発として注目を集める太陽光…" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Frd?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a company called "Frd" at frd.co.jp in the Energy & Utilities space, likely because it's a small or regional Japanese firm with limited international presence or documentation in my training data.
When asked "Best brands similar to Frd?", Claude would not surface Frd as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Frd's main competitors in Energy & Utilities: Looop Inc. (72/100), Sekisui House, Ltd. (72/100).
Sources: Brand Analyzer scan
Frd has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 17, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Frd official site
Frd offers residential land development services (site surveys, surveying, design, and construction management) and solar power plant development services, including proprietary solar panel mounting systems designed for either maximum efficiency or short construction time and lower cost.
Sources: Frd official site
Frd scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Frd official site
Frd, operated by Field Kaihatsu Co., Ltd., is a Japanese development company based in Utsunomiya, Tochigi Prefecture. It specializes in the development of residential land (宅地) and solar power plants, managing the entire development process from site investigation to construction and registration.
Sources: Frd official site
Frd performs land development services including site surveys, surveying, design, construction management, and property registration for residential lots. It also develops solar power plants, using its own in-house designed solar mounting systems to meet varying client needs for efficiency, speed, or cost.
Sources: Frd official site
Frd can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Frd official site
Frd's services are used by landowners and businesses, primarily in Tochigi Prefecture, who hold idle or underutilized land and are considering developing it for residential housing lots or solar power generation facilities.
Sources: Frd official site
Frd is known for providing an all-in-one development service covering everything from land survey to design, construction management, and registration, as well as for its proprietary solar panel mounting systems used in solar power plant construction.
Sources: Frd official site
Frd scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Frd has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 18/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Frd from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Frd: Fermi Solutions (58/100), EWS Energy (58/100), Frontier Power Systems (58/100), Galletti (58/100).
A step up - brands to learn from: Yellow Door Energy (71/100), Yazaki Group (71/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.