Your Trusted Digital Identity
Freja (frejaeid.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Government brands, Finance brands, in the 79th percentile of 38392 Technology brands.
Freja is a digital identity service that allows individuals and businesses to prove their identity and securely access online services. It is government and EU-approved, enabling identity verification and login across hundreds of e-services in Sweden, the EU/EEA, and globally. Freja's mission is to provide a secure and easy way for people to verify who they are online, supporting compliance and trust for organizations that rely on digital identity verification.
| Brand Name | Freja |
|---|---|
| Domain | frejaeid.com |
| Industry | Technology, Government |
| Main Competitors | BankID (80/100), itsme (81/100), Signicat (89/100), Verimi (77/100), IDnow (85/100), Onfido (72/100), ID.me (88/100) |
Moz Domain Authority 38/100 vs category average 40 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #372,114 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Freja appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Freja is a digital identity used to access online services, proving your identity and staying secure online." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost, HubSpot, Angular.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Freja?", Claude could identify the brand as of September 2026. Freja eID is a Swedish digital identity provider that offers an app-based electronic ID solution used for secure authentication and digital signing, serving as an alternative to BankID in Sweden. Best known for Providing a mobile electronic identification (eID) app used for identity verification and digital signatures in Sweden.
When asked "Best brands similar to Freja?", Claude would recommend Freja as of September 2026. It's a legitimate and notable alternative digital identity solution in the Swedish market, worth mentioning alongside BankID for eID services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Freja's main competitors in Technology: BankID (80/100), itsme (81/100), Signicat (89/100), Verimi (77/100), IDnow (85/100).
Sources: Brand Analyzer scan
Freja has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 48, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Freja official site
Freja scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Freja official site
Freja is a digital identity solution that lets individuals and businesses prove their identity and securely access online services. It is government and EU-approved, meaning it meets official standards for identity verification within Sweden and the broader EU/EEA region.
Sources: Freja official site
Freja provides digital identity verification and secure login services. It allows users to authenticate themselves once and then use that verified identity to access hundreds of online services, both public and private, without repeatedly submitting personal documents or credentials.
Sources: Freja official site
Freja can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Freja official site
Freja is known for being a government and EU-approved digital identity provider used to securely verify identity and log in to a wide range of online services in Sweden and across the EU/EEA.
Sources: Freja official site
Freja is used by individuals, businesses, and organizations in Sweden, the EU/EEA, and globally that need secure digital identity verification to access online services or meet compliance requirements.
Sources: Freja official site
Freja scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Freja has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #372,114 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Freja from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Freja: Freight Farms (83/100), FreeWheel (83/100), Freudenberg (83/100), Friend (83/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.