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freytag & berndt (freytagberndt.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Travel & Hospitality brands, Media & Entertainment brands, in the 53rd percentile of 28786 E-commerce brands.
freytag & berndt is an Austrian publisher and specialty retailer based in Vienna, founded in 1885. The company focuses on travel literature, hiking guides, hiking maps, and road maps, offering more than 13,000 vetted tours and maps, including detailed rock and terrain representations usable offline. It positions itself as a leading specialty retailer for maps and travel literature in the German-speaking region, serving travelers, hikers, mountain sports enthusiasts, and outdoor fans. The company operates an e-commerce site offering free shipping to Austria and Germany on orders over €35.
| Brand Name | freytag & berndt |
|---|---|
| Domain | freytagberndt.com |
| Industry | E-commerce, Travel & Hospitality |
| Founded | 1885 |
| Headquarters | Vienna |
| Main Competitors | Kompass-Karten (72/100), MAIRDUMONT (76/100), Michelin (75/100), Hallwag Kümmerly+Frey, Stanfords (82/100), Lonely Planet (97/100) |
Moz Domain Authority 42/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #328,067 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "freytag & berndt ist das Fachgeschäft für Reiseliteratur, Wanderführer, Wanderkarten und Straßenkarten! Ab € 35,- gratis Versand nach AT + DE" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is freytag & berndt?", Claude could identify the brand as of October 2026. freytag & berndt is a long-established Austrian publisher and producer of maps, travel guides, and globes, based in Vienna, with a history dating back to 1706. They're known for detailed hiking, cycling, and road maps covering Austria, the Alps, and many international destination Best known for Detailed printed hiking and travel maps, especially for Austria and the Alps.
When asked "Best brands similar to freytag & berndt?", Claude would recommend freytag & berndt as of October 2026. If someone asks about map publishers or travel/outdoor map brands, freytag & berndt is a well-known European name worth mentioning alongside brands like Kompass or Michelin.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
freytag & berndt's main competitors in E-commerce: Kompass-Karten (72/100), MAIRDUMONT (76/100), Michelin (75/100), Stanfords (82/100), Lonely Planet (97/100).
Sources: Brand Analyzer scan
freytag & berndt has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 40, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: freytag & berndt official site
freytag & berndt was founded in 1885. freytag & berndt operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
freytag & berndt is headquartered in Vienna. freytag & berndt operates in the E-commerce category.
Sources: Wikidata
freytag & berndt offers hiking maps, road maps, travel guides, and other travel literature, including more than 13,000 vetted tours and maps featuring detailed rock and terrain illustrations, many of which can be used offline.
Sources: freytag & berndt official site
freytag & berndt scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: freytag & berndt official site
freytag & berndt is an Austrian publisher and specialty retailer headquartered in Vienna, founded in 1885. It specializes in travel literature, hiking guides, hiking maps, and road maps for the German-speaking market.
Sources: freytag & berndt official site
freytag & berndt publishes and sells maps, hiking guides, road maps, and travel literature. It offers over 13,000 vetted tours and maps featuring detailed rock and terrain representations, many of which are usable offline, catering to travelers and outdoor enthusiasts primarily in Austria and Germany.
Sources: freytag & berndt official site
freytag & berndt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: freytag & berndt official site
freytag & berndt is known for being a long-established Austrian specialty retailer and publisher of hiking maps, road maps, and travel guides, with a history dating back to 1885 and a large catalog of over 13,000 maps and tours.
Sources: freytag & berndt official site
The brand is used by travelers, hikers, mountain sports enthusiasts, and outdoor fans seeking high-quality maps and travel literature, particularly in the German-speaking market.
Sources: freytag & berndt official site
freytag & berndt scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
freytag & berndt has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #328,067 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify freytag & berndt from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to freytag & berndt: Frescobol Carioca (77/100), Freewell Gear (77/100), Frichti (77/100), Frigg (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.