All-in-one customer feedback platform
Frill (frill.co) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, in the 57th percentile of 36566 SaaS brands.
Frill is a SaaS customer feedback platform for product teams. It combines an ideas board, public roadmap, announcements, in-app surveys, and an embeddable widget into a single platform, replacing the need for multiple disconnected feedback tools. Frill is designed to be simple and non-technical, allowing teams to collect, prioritize, and act on customer feedback directly within their product. Pricing starts at $25/month.
| Brand Name | Frill |
|---|---|
| Domain | frill.co |
| Industry | SaaS, Technology |
| Main Competitors | Canny (82/100), UserVoice (95/100), Productboard (85/100), Upvoty, Nolt, Featurebase, Hellonext |
Moz Domain Authority 38/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #98,028 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ideas board, public roadmap, announcements, in-app surveys, and widget - all in one customer feedback platform. Frill starts at $25/month." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Frill?", Claude could identify the brand as of October 2026. Frill is a SaaS tool that helps companies collect and manage user feedback through idea boards, feature voting, and product roadmaps, plus changelog/announcement tools to communicate updates to customers. Best known for Feedback and feature voting boards paired with public product roadmaps.
When asked "Best brands similar to Frill?", Claude would recommend Frill as of October 2026. It's a solid, affordable option in the feedback/roadmap tool space often mentioned alongside Canny and UserVoice for startups wanting lightweight feedback management.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Frill's main competitors in SaaS: Canny (82/100), UserVoice (95/100), Productboard (85/100).
Sources: Brand Analyzer scan
Frill offers an ideas board for collecting feature requests, a public roadmap to show product development progress, an announcements feature for communicating updates, in-app surveys for gathering targeted feedback, and an embeddable widget that integrates these tools directly into a company's product or website.
Sources: Frill official site
Frill is a SaaS customer feedback platform that helps product teams collect, organize, and act on user feedback. It combines an ideas board, public roadmap, announcements, in-app surveys, and an embeddable widget into one unified tool, starting at $25/month.
Sources: Frill official site
Frill has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 52, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Frill official site
Frill allows companies to gather customer feedback through an ideas board and in-app surveys, display a public roadmap showing what's planned, in progress, and completed, and publish announcements about new features or updates. All of these functions are delivered through an embeddable widget that can be integrated directly into a product or website, consolidating feedback management into one platform.
Sources: Frill official site
Frill scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Frill official site
Frill can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Frill official site
Frill is known for combining multiple customer feedback tools-an ideas board, public roadmap, announcements, surveys, and widget-into a single, easy-to-use, embeddable platform aimed at product teams who want a non-technical alternative to more complex feedback software.
Sources: Frill official site
Frill is used by product teams and companies that want an easy, embeddable way to collect customer feedback, prioritize feature requests, and communicate product updates to their users.
Sources: Frill official site
Frill scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Frill has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #98,028 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify Frill from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Frill: Friendsurance (78/100), onPhase (78/100), Doppler (78/100), FrontRunner Professional (78/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
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