Your reinvention and experience partner
frog (frogdesign.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Marketing & Advertising brands, Technology brands, SaaS brands, in the 96th percentile of 7039 Marketing & Advertising brands.
frog is a global creative consultancy founded in 1969 and headquartered in San Francisco. Operating as part of Capgemini Invent, it combines design, strategy, and innovation expertise to help organizations undergo human-centered, AI-augmented digital transformation. frog serves enterprise leaders and innovation teams seeking design-led strategy, research, and digital transformation services across industries. The company positions itself as a leader in helping brands reinvent themselves in what it terms the 'eco-digital era,' blending creative and technological capabilities to drive business change.
| Brand Name | frog |
|---|---|
| Domain | frogdesign.com |
| Industry | Marketing & Advertising, Technology |
| Founded | 1969 |
| Headquarters | San Francisco |
| Parent Company / Owner | Capgemini |
| Main Competitors | IDEO (89/100), Accenture Song (formerly Fjord) (97/100), R/GA (80/100), Continuum (76/100), Smart Design (81/100), Pentagram (84/100), Huge Inc. (81/100) |
Moz Domain Authority 76/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #162,537 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
frog has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We challenge the status quo to create transformative experiences that win hearts and move markets in the eco-digital era. Join us to make your mark." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), Facebook, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is frog?", Claude could identify the brand as of October 2026. frog (formerly frog design) is a global design and innovation consultancy that helps companies with product design, UX/UI, and digital transformation strategy. It was founded in Germany in 1969 by Hartmut Esslinger and became famous for its industrial design work, including shapi Best known for Pioneering industrial and product design work for Apple in the 1980s, including the Snow White design language.
When asked "Best brands similar to frog?", Claude would recommend frog as of October 2026. frog is a well known and historically influential design consultancy that would naturally come up alongside firms like IDEO or Pentagram when discussing top design and innovation agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
frog's main competitors in Marketing & Advertising: IDEO (89/100), Accenture Song (formerly Fjord) (97/100), R/GA (80/100), Continuum (76/100), Smart Design (81/100).
Sources: Brand Analyzer scan
frog has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 66, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: frog official site
frog was founded in 1969. frog operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
frog is headquartered in San Francisco. frog operates in the Marketing & Advertising category.
Sources: Wikidata
frog scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: frog official site
frog is a global creative consultancy founded in 1969 and headquartered in San Francisco. It operates as part of Capgemini Invent and describes itself as a design and innovation consultancy that helps organizations navigate reinvention through transformative, human-centered experiences.
Sources: frog official site
frog can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: frog official site
frog offers design, strategy, and innovation consulting services, including human-centered and AI-augmented experience design, research, and digital transformation services aimed at helping enterprises reinvent their business and customer experiences.
Sources: frog official site
frog is owned by or part of Capgemini. frog operates in the Marketing & Advertising category.
Sources: Wikidata
frog combines design, strategy, and innovation expertise to help organizations reinvent themselves through human-centered, AI-augmented experiences. As part of Capgemini Invent, it blends creative and technological capabilities to support business transformation for enterprise clients, including design-led strategy, research, and digital transformation services.
Sources: frog official site
frog's services are used by enterprise leaders, innovation teams, and organizations seeking design-led strategy, research, and digital transformation support to reinvent their products, services, or business models.
Sources: frog official site
frog scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
frog has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (66/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #162,537 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify frog from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to frog: Extensis (89/100), ExoClick (89/100), Funnel (89/100), Gamma (89/100).
A step up - brands to learn from: WayUp (91/100), Vtiger (91/100).
Category leader: Accenture (97/100).
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