Für ein Zuhause zum Wohlfühlen
Frosch (frosch.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Other brands, in the 27th percentile of 9316 Manufacturing brands.
Frosch is a German brand of household cleaning, laundry, dishwashing, baby care, and personal care products, developed by the family-owned company Werner & Mertz in Mainz. The brand emphasizes sustainable, bio-quality formulations aimed at environmentally conscious consumers and families seeking effective yet eco-friendly solutions for cleaning and personal care needs in daily household use.
| Brand Name | Frosch |
|---|---|
| Domain | frosch.de |
| Industry | Manufacturing, Other |
| Headquarters | Mainz, Germany |
| Parent Company / Owner | Werner & Mertz |
| Main Competitors | Ecover (89/100), Sonett, AlmaWin, Klar Seifen, Method (86/100), Seventh Generation (82/100) |
Moz Domain Authority 39/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,954,920 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Frosch appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Frosch.de ► Alles rund um Putzen ✓ Waschen ✓ Spülen ✓ Baby ✓ Kosmetik & Raumerfrischer ✓ Jetzt auf frosch.de entdecken" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Frosch?", Claude could identify the brand as of September 2026. Frosch is a German brand of ecological cleaning and detergent products manufactured by Werner & Mertz, known for its frog logo and focus on biodegradable, plant-based ingredients. Best known for Eco-friendly household cleaning products with a distinctive green frog branding.
When asked "Best brands similar to Frosch?", Claude would recommend Frosch as of September 2026. It's a well-established and widely recognized eco-friendly cleaning brand in Germany and Europe, often mentioned alongside other green household product manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Frosch's main competitors in Manufacturing: Ecover (89/100), Method (86/100), Seventh Generation (82/100).
Sources: Brand Analyzer scan
Frosch offers a range of household and personal care products including cleaning agents, laundry detergents, dishwashing liquids, baby care products, cosmetics, and room fresheners. All products are developed in bio-quality with a focus on sustainability, catering to everyday household and personal care needs.
Sources: Frosch official site
Frosch has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 19, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Frosch official site
Frosch scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Frosch official site
Frosch is a German brand of sustainable household cleaning, laundry, and personal care products, produced by the family-owned company Werner & Mertz based in Mainz, Germany. It offers a range of items including cleaning agents, detergents, dishwashing products, baby care items, and cosmetics, all developed with an emphasis on bio-quality and environmental friendliness.
Sources: Frosch official site
Frosch develops and produces sustainable cleaning, washing, and personal care products in bio-quality. Its product range covers household cleaning agents, laundry detergents, dishwashing liquids, baby care items, cosmetics, and room fresheners, all designed to support a healthy home while minimizing environmental impact.
Sources: Frosch official site
Frosch can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Frosch official site
Frosch is used by environmentally conscious consumers and families in Germany who prioritize sustainable, high-quality cleaning and personal care products for their households, including for baby care needs.
Sources: Frosch official site
Frosch is known for being a leading German brand of eco-friendly household cleaning and personal care products, produced by Werner & Mertz. It is particularly recognized for combining sustainability with affordability, offering bio-quality formulations across categories like cleaning, laundry, dishwashing, and baby care.
Sources: Frosch official site
Frosch scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Frosch has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,954,920 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Frosch from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Frosch: Freya Systems (71/100), Freshgro (71/100), Fulfillrite (71/100), Funskool (71/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), Yoder Smokers (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.