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Trường Đại học Ngoại Thương (Foreign Trade University) (ftu.edu.vn) scores 41 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Education brands, in the 1st percentile of 27260 Education brands.
Trường Đại học Ngoại Thương (Foreign Trade University, FTU) is a Vietnamese university founded in 1998, specializing in economics, business, and international trade education. It offers undergraduate and postgraduate programs designed to meet international standards, aiming to train high-quality human resources capable of global integration. FTU is recognized as one of Vietnam's leading institutions in its field, serving high school graduates, current students, postgraduate learners, and academic staff in economics and trade disciplines.
| Brand Name | Trường Đại học Ngoại Thương (Foreign Trade University) |
|---|---|
| Domain | ftu.edu.vn |
| Industry | Education |
| Founded | 1998 |
| Main Competitors | National Economics University (65/100), University of Economics Ho Chi Minh City (67/100), Banking Academy of Vietnam, VNU University of Economics and Business, Diplomatic Academy of Vietnam, RMIT University Vietnam (62/100) |
Ranked #113,580 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Trường Đại học Ngoại thương thông báo Hướng dẫn nhập học và chuẩn bị học tập dành cho tân sinh viên Khóa 65 (Niên khóa 2026-2030)." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Trường Đại học Ngoại Thương (Foreign Trade University)?", Claude could identify the brand as of October 2026. Foreign Trade University (Trường Đại học Ngoại Thương) is one of Vietnam's leading public universities, based in Hanoi with campuses in Ho Chi Minh City and Quang Ninh, specializing in international economics, business administration, trade, and finance. Best known for Being Vietnam's top university for international business, trade, and economics education.
When asked "Best brands similar to Trường Đại học Ngoại Thương (Foreign Trade University)?", Claude would recommend Trường Đại học Ngoại Thương (Foreign Trade University) as of October 2026. It's widely regarded as one of the most prestigious and competitive universities in Vietnam for business and economics, so it would naturally come up alongside schools like National Economics University or Vietnam National University.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Trường Đại học Ngoại Thương (Foreign Trade University)'s main competitors in Education: National Economics University (65/100), University of Economics Ho Chi Minh City (67/100), RMIT University Vietnam (62/100).
Sources: Brand Analyzer scan
Trường Đại học Ngoại Thương (Foreign Trade University) has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 4, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Trường Đại học Ngoại Thương (Foreign Trade University) official site
Trường Đại học Ngoại Thương (Foreign Trade University) was founded in 1998. Trường Đại học Ngoại Thương (Foreign Trade University) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Trường Đại học Ngoại Thương (Foreign Trade University) scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Trường Đại học Ngoại Thương (Foreign Trade University) official site
Trường Đại học Ngoại Thương (Foreign Trade University, FTU) is a Vietnamese university founded in 1998 that specializes in education and training in economics, business, and international trade. It is categorized as an educational institution and is considered one of Vietnam's leading universities in its field.
Sources: Trường Đại học Ngoại Thương (Foreign Trade University) official site
Trường Đại học Ngoại Thương (Foreign Trade University) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Trường Đại học Ngoại Thương (Foreign Trade University) official site
FTU offers educational programs including undergraduate and postgraduate degrees in economics, business, and international trade. It also provides admissions guidance and preparatory support for incoming students, as seen in its communications to new student cohorts such as the 2026-2030 academic year intake.
Sources: Trường Đại học Ngoại Thương (Foreign Trade University) official site
FTU serves high school graduates aspiring to attend university, current undergraduate and postgraduate students, as well as faculty and staff working in the fields of economics and trade.
Sources: Trường Đại học Ngoại Thương (Foreign Trade University) official site
FTU is known for being one of Vietnam's leading universities in the fields of economics, business, and international trade. It is recognized for combining internationally aligned academic programs with a long-standing, reputable academic environment, positioning it as a top choice for students pursuing careers in trade and economics.
Sources: Trường Đại học Ngoại Thương (Foreign Trade University) official site
Trường Đại học Ngoại Thương (Foreign Trade University) scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Trường Đại học Ngoại Thương (Foreign Trade University) has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #113,580 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Trường Đại học Ngoại Thương (Foreign Trade University) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Trường Đại học Ngoại Thương (Foreign Trade University): Datilografía (41/100), Cosmos University (41/100), Đại học Bách khoa Hà Nội (Hanoi University of Science and Technology) (41/100), JICA (Japan International Cooperation Agency) (41/100).
A step up - brands to learn from: ZDK Gesellschaft Demokratische Kultur gGmbH (56/100), Yuansouti (56/100).
Category leader: Canva (97/100).
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