お菓子と笑顔をお届けします
不二家 (Fujiya) (fujiya-peko.co.jp) scores 37 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Food & Beverage brands, E-commerce brands, Manufacturing brands, in the 0th percentile of 14251 Food & Beverage brands.
不二家 (Fujiya) is a サステナビリティ方針と、環境・人権・従業員・社会貢献に対する取り組みをご紹介いたします。. 環境・人権・従業員・社会貢献への取り組みを通じて、持続可能な社会とおいしいお菓子・洋菓子を届ける。.
| Brand Name | 不二家 (Fujiya) |
|---|---|
| Domain | fujiya-peko.co.jp |
| Industry | Food & Beverage, E-commerce |
| Main Competitors | Morinaga & Co. (68/100), Meiji Co., Ltd. (46/100), Ezaki Glico (89/100), Lotte (70/100), Yamazaki Baking (39/100), Calbee (70/100) |
Moz Domain Authority 50/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #58,819 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "サステナビリティ方針と、環境・人権・従業員・社会貢献に対する取り組みをご紹介いたします。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is 不二家 (Fujiya)?", Claude could identify the brand as of November 2026. Fujiya is a long-established Japanese confectionery and food company founded in 1910, famous for its Western-style sweets, cakes, and candies, including the iconic Milky caramel candy and its mascot Peko-chan. Best known for Peko-chan mascot and Milky candy.
When asked "Best brands similar to 不二家 (Fujiya)?", Claude would recommend 不二家 (Fujiya) as of November 2026. It's one of Japan's most recognizable and historic confectionery brands, so it would naturally come up when discussing top Japanese sweets makers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
不二家 (Fujiya)'s main competitors in Food & Beverage: Morinaga & Co. (68/100), Meiji Co., Ltd. (46/100), Ezaki Glico (89/100), Lotte (70/100), Yamazaki Baking (39/100).
Sources: Brand Analyzer scan
不二家 (Fujiya) has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 26, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 不二家 (Fujiya) official site
不二家 (Fujiya) scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 不二家 (Fujiya) official site
不二家 (Fujiya) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 不二家 (Fujiya) official site
不二家 (Fujiya) scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
不二家 (Fujiya) has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #58,819 (Tranco), a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify 不二家 (Fujiya) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 不二家 (Fujiya): European Livestock Voice (37/100), CRESUD (37/100), Greenhouse (37/100), LEOC (37/100).
A step up - brands to learn from: Kmetija Kocjančič Zanut (56/100), Winston Industries (56/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.