All for Fun!
FunPlus (funplus.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 92nd percentile of 9529 Media & Entertainment brands.
FunPlus is a global video game publisher and developer founded in 2010 and headquartered in Switzerland. The company builds diverse, high-quality gaming worlds through talented global teams, aiming to deliver engaging entertainment experiences to mobile and online gamers worldwide. FunPlus operates in the Media & Entertainment and Technology categories, positioning itself as a fun-first creator of immersive game experiences across multiple titles and platforms.
| Brand Name | FunPlus |
|---|---|
| Domain | funplus.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2010 |
| Headquarters | Switzerland |
| Main Competitors | King (89/100), Supercell (94/100), Zynga (95/100), Playtika (90/100), IGG (79/100), Lilith Games, Moonton, Scopely (90/100) |
Moz Domain Authority 44/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #7,687 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
FunPlus has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Hello! Welcome to FunPlus and to our website! Visit our site and discover more about us, our worlds, and our people! Learn more now!" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is FunPlus?", Claude could identify the brand as of September 2026. FunPlus is a mobile game developer and publisher best known for free-to-play strategy and simulation games, with titles like State of Survival and Guns of Glory reaching large global audiences. Best known for Mobile strategy games like State of Survival and Guns of Glory.
When asked "Best brands similar to FunPlus?", Claude would recommend FunPlus as of September 2026. It's one of the bigger names in mobile gaming, especially in the strategy/simulation genre, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FunPlus's main competitors in Media & Entertainment: King (89/100), Supercell (94/100), Zynga (95/100), Playtika (90/100), IGG (79/100).
Sources: Brand Analyzer scan
FunPlus has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 78, trust 50, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FunPlus official site
FunPlus was founded in 2010. FunPlus operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FunPlus is headquartered in Switzerland. FunPlus operates in the Media & Entertainment category.
Sources: Wikidata
FunPlus scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: FunPlus official site
FunPlus is a global video game publisher and developer founded in 2010 and headquartered in Switzerland. The company creates and publishes mobile and online games, aiming to build immersive game worlds for players around the globe.
Sources: FunPlus official site
FunPlus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FunPlus official site
FunPlus develops and publishes video games, primarily for mobile and online platforms. It builds diverse gaming worlds through global development teams and delivers these games to players worldwide, focusing on creating engaging, high-quality entertainment experiences.
Sources: FunPlus official site
FunPlus's games are used by mobile and online gamers worldwide who are seeking engaging, high-quality entertainment experiences.
Sources: FunPlus official site
FunPlus scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FunPlus has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (78/100) and its weakest is trust (50/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #7,687 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify FunPlus from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FunPlus: Funcom (89/100), Fun88 (89/100), Gadgets Now (89/100), Gambling.com (89/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.