Ihr Onlineshop für Haushalt & Elektrogeräte
Fust (fust.ch) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Technology brands, in the 22nd percentile of 7221 E-commerce brands.
Fust is a Swiss retail chain specializing in household appliances and electronics, founded in 1966 and headquartered in Oberbüren. Owned by the Coop Cooperative, Fust operates both an online shop and physical branches across Switzerland. The company offers a wide product assortment combined with personal advice, including live video consultations from its stores, aiming to make purchasing decisions easier for private customers who value both digital convenience and personal service.
| Brand Name | Fust |
|---|---|
| Domain | fust.ch |
| Industry | E-commerce, Technology |
| Founded | 1966 |
| Headquarters | Oberbüren |
| Parent Company / Owner | Coop Cooperative |
| Main Competitors | MediaMarkt (81/100), Interdiscount, Digitec Galaxus (83/100), microspot (63/100), Melectronics (63/100), Conforama (80/100) |
Moz Domain Authority 56/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #129,699 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fust appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Gerne beraten wir Sie live per Video aus einer unserer Fust-Filialen." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Fust?", Claude could identify the brand as of August 2026. Fust is a well-known Swiss retailer of household appliances, electronics, and consumer technology, operating stores throughout Switzerland as well as an online shop at fust.ch. It's part of the Coop Group and offers products like kitchen appliances, TVs, computers, and mobile dev Best known for Being one of Switzerland's leading retail chains for household appliances and electronics.
When asked "Best brands similar to Fust?", Claude would recommend Fust as of August 2026. It's a major, trusted electronics and appliance retailer in Switzerland that would naturally come up alongside similar Swiss e-commerce players like Digitec or MediaMarkt.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fust's main competitors in E-commerce: MediaMarkt (81/100), Digitec Galaxus (83/100), microspot (63/100), Melectronics (63/100), Conforama (80/100).
Sources: Brand Analyzer scan
Fust offers a comprehensive range of household and electrical appliances, available both online and in physical branches across Switzerland. Its services include personal, live video consultations conducted from its stores to assist customers in choosing products.
Sources: Fust official site
Fust is a Swiss electronics and household appliances retail chain, founded in 1966 and headquartered in Oberbüren, Switzerland. It is owned by the Coop Cooperative and operates both an online shop and a network of physical branches throughout Switzerland.
Sources: Fust official site
Fust has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 19, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fust official site
Fust was founded in 1966. Fust operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fust is headquartered in Oberbüren. Fust operates in the E-commerce category.
Sources: Wikidata
Fust sells household and electrical appliances to private customers in Switzerland through both an online shop and physical branches. It combines a broad online product range with personal advice, including live video consultations conducted directly from its stores, to help customers make purchasing decisions.
Sources: Fust official site
Fust scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fust official site
Fust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fust official site
Fust is known for being a leading Swiss retailer of household and electrical appliances, and for offering personal, live video consultations from its physical branches as part of its online shopping experience.
Sources: Fust official site
Fust is owned by or part of Coop Cooperative. Fust operates in the E-commerce category.
Sources: Wikidata
Fust is used by private customers in Switzerland who want to buy household appliances and electronics online while still valuing personal, expert advice during the purchasing process.
Sources: Fust official site
Fust scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fust has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #129,699 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fust from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fust: Fulfil (68/100), FreshMenu (68/100), GAME (68/100), Genuine Origin (68/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.