Futabasha Brand Score: 60/100 - Developing tier

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Futabasha (futabasha.co.jp) earns a Brand Analyzer score of 60 out of 100, placing it in the Developing tier among Other brands. Among 3345 Other brands analyzed, Futabasha ranks in the 29th percentile (category average 65, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 65/100, Visual Identity 44/100, Messaging Clarity 100/100, Trust Foundation 40/100, AI Discoverability 22/100, Brand Authority 56/100.

AI Snapshot

Futabasha is a Japanese publishing company founded in 1948 and headquartered in Higashi-Gokenchō, Japan. It operates within the publishing industry, though specific details about its current products, leadership, and corporate structure could not be verified from available website content. As a long-established Japanese publisher, it has been active in the market for over seven decades.

Key facts about Futabasha
Brand NameFutabasha
Domainfutabasha.co.jp
IndustryOther
Founded1948
HeadquartersHigashi-Gokenchō
Main CompetitorsKodansha (71/100), Shueisha (83/100), Shogakukan (74/100), Kadokawa (74/100), Shinchosha

Evidence

Moz Domain Authority 56/100 vs category average 25 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #205,568 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Futabasha has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Unable to determine mission statement due to inaccessible website content." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Futabasha scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Futabasha has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #205,568 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Futabasha from memory (August 2026) - a sign these signals are paying off.

Visibility - 70/100

Trust - 26/100

Recommendation likelihood - 57/100

Does AI know Futabasha?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is Futabasha?", Claude could identify the brand as of August 2026. Futabasha is a Japanese publishing company known for magazines, manga, and books, including well-known manga titles and weekly/monthly magazines aimed at various demographics. Best known for Publishing manga and magazines in Japan, including titles like Golgo 13.

When asked "Best brands similar to Futabasha?", Claude would recommend Futabasha as of August 2026. It's a notable mid-to-large Japanese publisher with recognizable manga and book output, so it would come up alongside other Japanese publishing houses.

People Also Ask About Futabasha

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Futabasha's main competitors?

Futabasha's main competitors include Kodansha (71/100), Shueisha (83/100), Shogakukan (74/100), Kadokawa (74/100), Shinchosha. These companies compete in the Other space for similar customers, offering comparable products or services.

Sources: Brand Analyzer scan

Futabasha vs Shueisha: how do they compare?

Futabasha and Shueisha are competitors in Other. Brand Analyzer scores Futabasha at 60/100 and Shueisha at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

What are the best alternatives to Futabasha?

Popular alternatives to Futabasha include Kodansha (71/100), Shueisha (83/100), Shogakukan (74/100), Kadokawa (74/100), Shinchosha. Each is an established option in the Other space; the best fit depends on your specific needs, budget, and required features.

Sources: Brand Analyzer scan

When was Futabasha founded?

Futabasha was founded in 1948. Futabasha operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Futabasha headquartered?

Futabasha is headquartered in Higashi-Gokenchō. Futabasha operates in the Other category.

Sources: Wikidata

Does ChatGPT recommend Futabasha?

Futabasha scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Futabasha official site

How can Futabasha improve its AI discoverability?

Futabasha can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Futabasha official site

Recommendations

Peer brands

Ranked closest to Futabasha: 4Troops (60/100), Field Data Solutions (60/100), Galerie Skla (60/100), GD Clean (60/100).

A step up - brands to learn from: Yammak (71/100), WWIN (71/100).

Category leader: Accenture (97/100).