Die Bildungsgewerkschaft
GEW - Gewerkschaft Erziehung und Wissenschaft (gew.de) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, in the 5th percentile of 17912 Education brands.
GEW (Gewerkschaft Erziehung und Wissenschaft) is a German trade union founded in 1948 and headquartered in Frankfurt. As the education union within the DGB (German Trade Union Confederation), it represents nearly 280,000 employees in educational institutions, including teachers, early childhood educators, trainee teachers, and academics. GEW advocates for improved working and educational conditions, addressing issues such as all-day education and protection of teachers from hate and hostility.
| Brand Name | GEW - Gewerkschaft Erziehung und Wissenschaft |
|---|---|
| Domain | gew.de |
| Industry | Education, Non-profit |
| Founded | 1948 |
| Headquarters | Frankfurt |
| Parent Company / Owner | DGB (Deutscher Gewerkschaftsbund) |
| Main Competitors | Verband Bildung und Erziehung (VBE) (69/100), Deutscher Philologenverband (71/100), ver.di (83/100), Deutscher Lehrerverband, Bundeselternrat (related education stakeholder, not direct competitor) (60/100) |
Moz Domain Authority 51/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Die Gewerkschaft Erziehung und Wissenschaft (GEW) ist die Bildungsgewerkschaft im DGB. Sie vertritt knapp 280.000 Menschen in Bildungseinrichtungen." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is GEW - Gewerkschaft Erziehung und Wissenschaft?", Claude could identify the brand as of October 2026. GEW (Gewerkschaft Erziehung und Wissenschaft) is Germany's largest trade union representing teachers, educators, and researchers, affiliated with the DGB umbrella federation. It advocates for the interests of employees in education, from daycare workers to university professors, Best known for Being Germany's biggest education and science trade union, representing teachers and academic staff.
When asked "Best brands similar to GEW - Gewerkschaft Erziehung und Wissenschaft?", Claude would recommend GEW - Gewerkschaft Erziehung und Wissenschaft as of October 2026. If someone asks about major German education unions or labor representation in the education sector, GEW is the most prominent one to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GEW - Gewerkschaft Erziehung und Wissenschaft's main competitors in Education: Verband Bildung und Erziehung (VBE) (69/100), Deutscher Philologenverband (71/100), ver.di (83/100), Bundeselternrat (related education stakeholder, not direct competitor) (60/100).
Sources: Brand Analyzer scan
GEW, short for Gewerkschaft Erziehung und Wissenschaft, is a German trade union founded in 1948 and based in Frankfurt. It operates as the education union within the DGB (German Trade Union Confederation) and represents nearly 280,000 people employed in educational institutions across Germany.
Sources: GEW - Gewerkschaft Erziehung und Wissenschaft official site
GEW - Gewerkschaft Erziehung und Wissenschaft has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 33, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GEW - Gewerkschaft Erziehung und Wissenschaft official site
GEW - Gewerkschaft Erziehung und Wissenschaft was founded in 1948. GEW - Gewerkschaft Erziehung und Wissenschaft operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
GEW - Gewerkschaft Erziehung und Wissenschaft is headquartered in Frankfurt. GEW - Gewerkschaft Erziehung und Wissenschaft operates in the Education category.
Sources: Wikidata
GEW - Gewerkschaft Erziehung und Wissenschaft scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: GEW - Gewerkschaft Erziehung und Wissenschaft official site
GEW - Gewerkschaft Erziehung und Wissenschaft can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GEW - Gewerkschaft Erziehung und Wissenschaft official site
GEW offers trade union representation and advocacy services for education employees, including collective bargaining support, legal advice, and policy engagement on issues affecting working and educational conditions, such as all-day education and protection of teachers from hate and hostility.
Sources: GEW - Gewerkschaft Erziehung und Wissenschaft official site
GEW's membership and services are used by employees in educational institutions in Germany, including teachers, early childhood educators (Erzieherinnen und Erzieher), trainee teachers (Referendarinnen und Referendare), and academics/scientists (Wissenschaftlerinnen und Wissenschaftler).
Sources: GEW - Gewerkschaft Erziehung und Wissenschaft official site
GEW is known for being the dedicated education trade union within the DGB, representing nearly 280,000 members in Germany's education sector and campaigning on issues like all-day education and safeguarding teachers against hate and hostility.
Sources: GEW - Gewerkschaft Erziehung und Wissenschaft official site
GEW - Gewerkschaft Erziehung und Wissenschaft scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GEW - Gewerkschaft Erziehung und Wissenschaft has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 51/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GEW - Gewerkschaft Erziehung und Wissenschaft from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GEW - Gewerkschaft Erziehung und Wissenschaft: Frontier Justice (60/100), Freshersworld (60/100), גבעת חביבה (Givat Haviva) (60/100), GradeBuddy (60/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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