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Glassdoor (glassdoor.co.uk) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Media & Entertainment brands, in the 92nd percentile of 26223 Technology brands.
Glassdoor is a job and recruiting website founded in 2007 and headquartered in Mill Valley, California. Owned by Recruit Holdings and led by CEO Robert Hohman, it provides job seekers with company reviews, salary reports, and job listings submitted by current and former employees. The platform's mission is to promote workplace transparency, helping users research potential employers before applying. It serves job seekers, employees, and employers seeking insights into company culture, compensation, and hiring practices.
| Brand Name | Glassdoor |
|---|---|
| Domain | glassdoor.co.uk |
| Industry | Technology, Media & Entertainment |
| Founded | 2007 |
| Headquarters | Mill Valley |
| Parent Company / Owner | Recruit Holdings |
| CEO | Robert Hohman |
| Main Competitors | Indeed (87/100), LinkedIn (83/100), Comparably (67/100), Kununu (79/100), Vault (90/100), CareerBliss (81/100), Fishbowl (81/100) |
Moz Domain Authority 71/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #16,999 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Glassdoor has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Log in to Glassdoor. Sign in to view job alerts, saved jobs, followed companies and more. Don" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Glassdoor?", Claude could identify the brand as of September 2026. Glassdoor is a jobs and recruitment platform where current and former employees anonymously review companies, rate their workplace culture, and share salary information and interview experiences. Best known for Anonymous employee reviews and company ratings, including salary transparency and CEO approval scores.
When asked "Best brands similar to Glassdoor?", Claude would recommend Glassdoor as of September 2026. It's one of the most well known platforms for company reviews and salary insights, so it would naturally come up alongside sites like Indeed or LinkedIn.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Glassdoor's main competitors in Technology: Indeed (87/100), LinkedIn (83/100), Comparably (67/100), Kununu (79/100), Vault (90/100).
Sources: Brand Analyzer scan
Glassdoor offers company reviews written by current and former employees, salary and compensation reports, job listings, and tools for following companies or setting job alerts. Employers can also use the platform to manage their employer brand and post job openings, while job seekers can browse insights on interview processes and workplace conditions.
Sources: Glassdoor official site
Glassdoor is one of the world's largest job and recruiting sites, founded in 2007 and headquartered in Mill Valley, California. It is owned by Recruit Holdings and led by CEO Robert Hohman. The platform is built around the idea of workplace transparency, allowing users to access company reviews, salary information, and job postings contributed largely by current and former employees.
Sources: Glassdoor official site
Glassdoor has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 37, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Glassdoor official site
Glassdoor was founded in 2007. Glassdoor operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Glassdoor is headquartered in Mill Valley. Glassdoor operates in the Technology category.
Sources: Wikidata
Glassdoor aggregates and publishes company reviews, salary reports, and job listings, giving job seekers insight into what it is like to work at specific companies. It allows employees to anonymously share feedback on employers, rate workplace culture, and report compensation data, while also functioning as a job board where employers can post openings and job seekers can apply.
Sources: Glassdoor official site
Glassdoor is best known for its large database of anonymous employee-submitted company reviews and salary reports, which give job seekers an inside look at workplace culture, management, and pay before applying for a job. This transparency-focused model distinguishes it from traditional job boards.
Sources: Glassdoor official site
Glassdoor scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Glassdoor official site
Glassdoor can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Glassdoor official site
Glassdoor is used by job seekers researching potential employers, current and former employees sharing feedback on workplaces, and employers seeking to manage their employer brand or recruit talent. It serves as a resource for anyone wanting insight into company culture, salaries, and job opportunities.
Sources: Glassdoor official site
Glassdoor is owned by or part of Recruit Holdings. Glassdoor operates in the Technology category.
Sources: Wikidata
Glassdoor is popular because it offers job seekers direct, insider information about companies-covering salaries, interview experiences, and workplace culture-that is not typically available through traditional job listings. This transparency helps users make more informed career decisions, which has made Glassdoor a widely used resource among job seekers and employees.
Sources: Glassdoor official site
Glassdoor scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Glassdoor has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #16,999 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Glassdoor from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Glassdoor: Gizbot (88/100), Gigster (88/100), Glean (88/100), Glofox (88/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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