Glassdoor Brand Score: 82/100 - Strong Brand tier

Find jobs. Know companies.

Glassdoor (glassdoor.fr) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Media & Entertainment brands, Other brands, in the 76th percentile of 25962 SaaS brands.

AI Snapshot

Glassdoor is an online job and recruiting platform founded in 2007 and headquartered in Mill Valley, California. It provides job seekers with employee-generated company reviews, salary reports, and workplace ratings, aiming to offer transparency into workplace culture. Owned by Recruit Holdings and led by CEO Robert Hohman, Glassdoor serves job seekers, employees, and employers seeking insight into company culture, compensation, and hiring practices. It is considered one of the world's largest job and recruiting sites.

Key facts about Glassdoor
Brand NameGlassdoor
Domainglassdoor.fr
IndustrySaaS, Media & Entertainment
Founded2007
HeadquartersMill Valley
Parent Company / OwnerRecruit Holdings
CEORobert Hohman
Main CompetitorsIndeed (87/100), LinkedIn (83/100), ZipRecruiter (91/100), Comparably (67/100), Great Place to Work (85/100), Vault (90/100), Monster (83/100), CareerBliss (81/100)

Evidence

Moz Domain Authority 54/100 vs category average 37 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #59,878 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Log in to Glassdoor. Sign in to view job alerts, saved jobs, followed companies and more. Don" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Next.js, Cloudflare, React.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Glassdoor?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Glassdoor?", Claude could identify the brand as of September 2026. Glassdoor is a website where current and former employees anonymously review companies, share salary information, and rate CEOs, and it also serves as a job listing platform. The .fr domain is just the French version of the same US-based service, which is owned by Japan's Recruit Best known for Anonymous company reviews and salary transparency for job seekers.

When asked "Best brands similar to Glassdoor?", Claude would recommend Glassdoor as of September 2026. It's one of the most well-known platforms for company reviews and salary insights, so it would naturally come up alongside sites like Indeed, LinkedIn, or Comparably.

People Also Ask About Glassdoor

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Glassdoor's main competitors?

Glassdoor's main competitors in SaaS: Indeed (87/100), LinkedIn (83/100), ZipRecruiter (91/100), Comparably (67/100), Great Place to Work (85/100).

Sources: Brand Analyzer scan

When was Glassdoor founded?

Glassdoor was founded in 2007. Glassdoor operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Glassdoor headquartered?

Glassdoor is headquartered in Mill Valley. Glassdoor operates in the SaaS category.

Sources: Wikidata

What products or services does Glassdoor offer?

Glassdoor offers job listings, employee-submitted company reviews, salary reports, and workplace ratings. These tools allow job seekers to research potential employers, compare compensation, and gain insight into company culture. The platform also allows users to save jobs, follow companies, and set up job alerts, while employers can engage with the platform to manage their employer brand.

Sources: Glassdoor official site

Does ChatGPT recommend Glassdoor?

Glassdoor scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Glassdoor official site

What is Glassdoor?

Glassdoor is one of the world's largest job and recruiting sites, founded in 2007 and headquartered in Mill Valley, California. It is owned by Recruit Holdings and led by CEO Robert Hohman. The platform combines job listings with employee-generated content such as company reviews, salary reports, and workplace ratings, positioning itself as a leader in workplace transparency.

Sources: Glassdoor official site

What does Glassdoor do?

Glassdoor connects job seekers with job listings while providing transparency into companies through employee-generated reviews, salary reports, and ratings. Users can search for jobs, research company culture, compare salaries, and read insights from current and former employees before applying or accepting a position. Employers can also use the platform to manage their employer brand and respond to reviews.

Sources: Glassdoor official site

How can Glassdoor improve its AI discoverability?

Glassdoor can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Glassdoor official site

What is Glassdoor known for?

Glassdoor is known for its employee-generated company reviews, salary reports, and workplace ratings, which provide job seekers with insight into company culture, pay, and management before applying for jobs. It is widely recognized as a leading source of workplace transparency in the job search and recruiting industry.

Sources: Glassdoor official site

Who owns Glassdoor?

Glassdoor is owned by or part of Recruit Holdings. Glassdoor operates in the SaaS category.

Sources: Wikidata

Who uses Glassdoor?

Glassdoor is used by job seekers researching potential employers, current and former employees sharing reviews and salary information, and employers seeking to understand or manage their workplace reputation. Its target audience includes anyone seeking transparency around workplace culture, compensation, and company reputation as part of the job search or hiring process.

Sources: Glassdoor official site

Recommendations

AI visibility

Glassdoor scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Glassdoor has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #59,878 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Glassdoor from memory (September 2026) - a sign these signals are paying off.

Visibility - 35/100

Trust - 29/100

Recommendation likelihood - 59/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Glassdoor: Shift4 (82/100), Giraffe360 (82/100), Glassnode (82/100), GLG (82/100).

A step up - brands to learn from: Zuken (91/100), ZipRecruiter (91/100).

Category leader: Hostinger (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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