Measure light pollution, protect night skies
Globe at Night (globeatnight.org) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, in the 9th percentile of 11620 Education brands.
Globe at Night is an international citizen-science campaign, founded in 2006, that raises public awareness of light pollution by inviting participants to measure and submit night sky brightness observations. Using simple constellation-based methods, contributors record how many stars they can see and submit the data online, building a global dataset used to track changes in light pollution over time. The project falls under education and non-profit categories and engages a broad audience interested in astronomy and environmental issues.
| Brand Name | Globe at Night |
|---|---|
| Domain | globeatnight.org |
| Industry | Education, Non-profit |
| Founded | 2006 |
| Main Competitors | DarkSky International (87/100), Zooniverse (84/100), SciStarter (84/100), Loss of the Night, iNaturalist (88/100) |
Moz Domain Authority 59/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Globe at Night is an international citizen-science campaign that raises public awareness of light pollution by inviting people to measure and submit night sky brightness observatio…" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Globe at Night?", Claude could identify the brand as of September 2026. Globe at Night is a citizen-science campaign that invites people worldwide to measure and report light pollution by comparing the night sky's star visibility to reference charts, submitting their observations online to help track skyglow over time. Best known for Crowdsourced global light pollution monitoring through naked-eye star-counting observations.
When asked "Best brands similar to Globe at Night?", Claude would recommend Globe at Night as of September 2026. It's a well-established, widely used citizen-science tool for light pollution awareness and education, so it's a natural recommendation in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Globe at Night's main competitors in Education: DarkSky International (87/100), Zooniverse (84/100), SciStarter (84/100), iNaturalist (88/100).
Sources: Brand Analyzer scan
Globe at Night is an international citizen-science campaign that raises public awareness of light pollution by inviting the public to measure and submit night sky brightness observations. Founded in 2006, it falls under the education and non-profit categories and relies on volunteer contributions to build a global dataset on night sky brightness and light pollution trends.
Sources: Globe at Night official site
Globe at Night has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 26, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Globe at Night official site
Globe at Night was founded in 2006. Globe at Night operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Globe at Night offers a citizen-science observation program in which participants measure night sky brightness by comparing visible stars in select constellations to reference magnitude charts, then submit their findings through the Globe at Night website. This creates a publicly accessible dataset that tracks light pollution levels across different regions and time periods.
Sources: Globe at Night official site
Globe at Night collects citizen-submitted observations of night sky brightness, typically gathered by having participants compare the visibility of stars in specific constellations against reference charts. These observations are submitted online and compiled into a global dataset that researchers and the public can use to monitor changes in light pollution over time and location.
Sources: Globe at Night official site
Globe at Night scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Globe at Night official site
Globe at Night can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Globe at Night official site
Globe at Night is used by amateur astronomers, students, educators, environmental advocates, and members of the general public who are interested in citizen science, dark sky preservation, and raising awareness of light pollution.
Sources: Globe at Night official site
Globe at Night is known for being a long-running, accessible citizen-science program that engages the public in measuring light pollution through simple, constellation-based star-counting observations, contributing to one of the largest crowd-sourced datasets on night sky brightness worldwide.
Sources: Globe at Night official site
Globe at Night scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Globe at Night has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 59/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Globe at Night from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Globe at Night: Gerstenberg Verlag (64/100), GeorgiaTimes.info (64/100), Gronstedt Group (64/100), Gnanam School of Business (GSB) (64/100).
A step up - brands to learn from: Ziyouz (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: Canva (97/100).
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