Global Services, Bravo Quality!
Glovo (glovo.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Other brands, in the 56th percentile of 51555 Technology brands.
Glovo is a Spanish food delivery start-up founded in 2014 and headquartered in Barcelona. It is owned by Delivery Hero. The company operates as a digital platform connecting users with local delivery services, emphasizing quality and reliability. Glovo is categorized under Technology and Other services, targeting businesses and individuals seeking dependable delivery and digital service solutions across multiple markets globally.
| Brand Name | Glovo |
|---|---|
| Domain | glovo.com |
| Industry | Technology, Other |
| Founded | 2014 |
| Headquarters | Barcelona |
| Parent Company / Owner | Delivery Hero |
| Main Competitors | Uber Eats (82/100), Deliveroo (87/100), Just Eat (77/100), Rappi (87/100), Bolt Food (65/100) |
Moz Domain Authority 30/100 vs category average 39 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,502,254 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Glovo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Glovo.com: Global Services,Bravo Quality! Strategic Digital Assets" (Meta description: 7 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Glovo?", Claude could identify the brand as of September 2026. Glovo is a Spanish multi-category delivery app that lets users order food, groceries, and other goods from local shops and restaurants, delivered by couriers on demand. It operates across Europe, parts of Africa, and Central Asia, and is majority-owned by Delivery Hero. Best known for On-demand delivery of food, groceries, and 'anything' from local stores via its app.
When asked "Best brands similar to Glovo?", Claude would recommend Glovo as of September 2026. It's a major and well-known player in the on-demand delivery space, especially in Spain, Italy, and parts of Eastern Europe and Africa, so it's a natural mention alongside apps like Uber Eats or Deliveroo.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Glovo's main competitors in Technology: Uber Eats (82/100), Deliveroo (87/100), Just Eat (77/100), Rappi (87/100), Bolt Food (65/100).
Sources: Brand Analyzer scan
Glovo has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 19, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Glovo official site
Glovo was founded in 2014. Glovo operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Glovo is headquartered in Barcelona. Glovo operates in the Technology category.
Sources: Wikidata
Glovo scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Glovo official site
Glovo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Glovo official site
Glovo is owned by or part of Delivery Hero. Glovo operates in the Technology category.
Sources: Wikidata
Glovo scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Glovo has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,502,254 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 30/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Glovo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Glovo: Globus (78/100), Petrosys Group (78/100), GMG Color (78/100), GN Group (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
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