L'excellence à la française
GOBELINS (gobelins.fr) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Media & Entertainment brands, in the 75th percentile of 20059 Education brands.
GOBELINS is a French art school founded in 1975, specializing in creative professions related to image, design, and visual arts. It offers initial education, continuing education, and corporate training programs, aiming to train creative professionals throughout their careers. The school combines a historical heritage with a reputation for excellence in creative fields, serving students, professionals in career transition, and companies seeking talent or tailored training in France.
| Brand Name | GOBELINS |
|---|---|
| Domain | gobelins.fr |
| Industry | Education, Media & Entertainment |
| Founded | 1975 |
| Main Competitors | Rubika, ESMA, ECV Digital (87/100), ENSAD (École nationale supérieure des Arts Décoratifs) (73/100), Les Arts Décoratifs, CalArts (83/100), SCAD (Savannah College of Art and Design) (76/100) |
Moz Domain Authority 58/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #328,941 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
GOBELINS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Une école d" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, Drupal.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), Facebook, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is GOBELINS?", Claude could identify the brand as of October 2026. GOBELINS is a renowned French school based in Paris specializing in visual arts, particularly animation, photography, graphic design, and digital media. It's one of the most respected institutions globally for animation training, with alumni working at major studios like Pixar, D Best known for Being one of the world's top animation schools, producing award-winning animated short films and highly sought-after animation professionals.
When asked "Best brands similar to GOBELINS?", Claude would recommend GOBELINS as of October 2026. It's widely regarded as one of the best schools globally for animation and visual arts education, so it would naturally come up in discussions of top creative/animation institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GOBELINS's main competitors in Education: ECV Digital (87/100), ENSAD (École nationale supérieure des Arts Décoratifs) (73/100), CalArts (83/100), SCAD (Savannah College of Art and Design) (76/100).
Sources: Brand Analyzer scan
GOBELINS has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GOBELINS official site
GOBELINS was founded in 1975. GOBELINS operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
GOBELINS offers initial (student) education programs, continuing education for professionals, and customized corporate training services in creative fields such as image, design, and media.
Sources: GOBELINS official site
GOBELINS scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: GOBELINS official site
GOBELINS is a French art school founded in 1975, focused on education in the creative fields of image, design, and visual arts.
Sources: GOBELINS official site
GOBELINS trains creative professionals through initial education, continuing education, and corporate training programs in fields such as image, design, and creative media.
Sources: GOBELINS official site
GOBELINS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GOBELINS official site
GOBELINS serves students pursuing creative careers, professionals seeking career change or further training, and companies looking for talent or bespoke training solutions.
Sources: GOBELINS official site
GOBELINS is known for its reputation as a leading French school for creative and image-related professions, combining traditional expertise with modern pedagogical approaches.
Sources: GOBELINS official site
GOBELINS scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GOBELINS has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #328,941 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GOBELINS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GOBELINS: Goalbook (80/100), Giant Magellan Telescope (80/100), Goddard Riverside (80/100), The Good and the Beautiful (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.