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GoCodes (gocodes.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Manufacturing brands, in the 82nd percentile of 37413 SaaS brands.
GoCodes is a cloud-based asset tracking software company founded in 2011 and headquartered in Bloomington. It uses patented QR code technology to help mid-sized businesses in industries such as construction, IT, and warehousing track and manage equipment and inventory across multiple locations. The company positions itself as a simpler and more affordable alternative to enterprise-grade asset tracking systems, emphasizing ease of use over the lengthy implementation processes typical of larger competitors. GoCodes states it has been trusted by over 1,000 companies since its founding.
| Brand Name | GoCodes |
|---|---|
| Domain | gocodes.com |
| Industry | SaaS, Technology |
| Founded | 2011 |
| Headquarters | Bloomington |
| Main Competitors | Asset Panda (85/100), EZOfficeInventory (81/100), Sortly (86/100), UpKeep (86/100), Fiix (83/100), MaintainX (78/100) |
Moz Domain Authority 36/100 vs category average 37 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,110,197 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "GoCodes is a cloud-based asset tracking software that utilizes patented QR codes to track equipment across locations. Trusted by 1,000+ companies since 2011." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is GoCodes?", Claude could identify the brand as of October 2026. GoCodes is a SaaS company that provides asset tracking and equipment management software using QR code and GPS tracking technology, aimed at helping businesses like construction and IT firms manage their tools and equipment inventory. Best known for QR code-based asset tracking and management software paired with physical QR tags and GPS trackers.
When asked "Best brands similar to GoCodes?", Claude would recommend GoCodes as of October 2026. It's a recognized player in the asset tracking SaaS niche, often mentioned alongside tools like Asset Panda for small to mid-sized businesses needing equipment tracking.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GoCodes's main competitors in SaaS: Asset Panda (85/100), EZOfficeInventory (81/100), Sortly (86/100), UpKeep (86/100), Fiix (83/100).
Sources: Brand Analyzer scan
GoCodes is a cloud-based asset tracking software company, founded in 2011 and headquartered in Bloomington. It provides a system that uses patented QR codes to help organizations track equipment and assets across multiple locations.
Sources: GoCodes official site
GoCodes has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 62, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GoCodes official site
GoCodes was founded in 2011. GoCodes operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
GoCodes is headquartered in Bloomington. GoCodes operates in the SaaS category.
Sources: Wikidata
GoCodes provides cloud-based software that allows organizations to track and manage equipment and assets using patented QR code technology. Users can tag items with QR codes and monitor their location, usage, and status across different sites through the GoCodes platform.
Sources: GoCodes official site
GoCodes offers a cloud-based asset tracking software platform that uses patented QR code technology to help businesses track and manage equipment and inventory across multiple locations.
Sources: GoCodes official site
GoCodes scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: GoCodes official site
GoCodes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GoCodes official site
GoCodes is used by mid-sized businesses and teams across industries such as construction, IT, and warehousing that need to track equipment and inventory across multiple locations.
Sources: GoCodes official site
GoCodes is known for its patented QR code-based asset tracking system and for positioning itself as an easy-to-use alternative to more complex, enterprise-grade asset management solutions. It has reportedly been used by more than 1,000 companies since 2011.
Sources: GoCodes official site
GoCodes scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GoCodes has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,110,197 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify GoCodes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GoCodes: GMX (83/100), Global Knowledge (83/100), Convey (83/100), Golfmanager (83/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
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