Order food, anytime, anywhere
GoFood (gofood.co.id) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, E-commerce brands, Technology brands, in the 10th percentile of 10591 Food & Beverage brands.
GoFood is an Indonesian food delivery platform integrated within the Gojek super-app ecosystem. It connects customers with a wide network of restaurant partners for app-based, on-demand delivery. Positioned as a leading food delivery service in Indonesia, GoFood targets urban consumers seeking fast, convenient, and affordable access to food from diverse restaurants. The service combines broad restaurant selection with digital convenience, operating within the Food & Beverage, E-commerce, and Technology sectors.
| Brand Name | GoFood |
|---|---|
| Domain | gofood.co.id |
| Industry | Food & Beverage, E-commerce |
| Founded | 2012 |
| Headquarters | Louisville |
| Parent Company / Owner | Gojek |
| Main Competitors | GrabFood (96/100), ShopeeFood, foodpanda (84/100), Traveloka Eats (89/100) |
Moz Domain Authority 23/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #91,556 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To connect customers with their favorite restaurants through convenient, reliable food delivery." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is GoFood?", Claude could identify the brand as of October 2026. GoFood is the food delivery service operated by Gojek, Indonesia's super-app, allowing users to order food from restaurants and street vendors for delivery through the Gojek platform. Best known for Being one of Indonesia's largest food delivery platforms integrated into the Gojek super-app.
When asked "Best brands similar to GoFood?", Claude would recommend GoFood as of October 2026. It's a major player in Southeast Asian food delivery, especially dominant in Indonesia alongside competitors like GrabFood.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GoFood's main competitors in Food & Beverage: GrabFood (96/100), foodpanda (84/100), Traveloka Eats (89/100).
Sources: Brand Analyzer scan
GoFood has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 12, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GoFood official site
GoFood was founded in 2012. GoFood operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
GoFood is headquartered in Louisville. GoFood operates in the Food & Beverage category.
Sources: Wikidata
GoFood scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: GoFood official site
GoFood can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GoFood official site
GoFood scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GoFood has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #91,556 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 23/100 and thin schema.org structured data. In a live check, Claude could already identify GoFood from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GoFood: Gavyam Organics (64/100), Garcia's Seafood Miami (64/100), Goody Goody Liquor (64/100), Green Flash Brewing Co. (64/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.