Хранитель ценностей России
Gokhran (gokhran.ru) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Non-profit brands, Media & Entertainment brands, in the 22nd percentile of 10942 Government brands.
Gokhran (State Precious Metals and Gems Repository of Russia) is a Russian state institution, established in 1996 under the Ministry of Finance of the Russian Federation, based in Moscow. It is responsible for preserving, accounting for, and increasing Russia's state valuables and historical treasures, including a renowned collection of jewelry and the Diamond Fund, along with an experimental jewelry laboratory. It serves government bodies, museums, historians, jewelers, and exhibition visitors interested in Russia's cultural heritage.
| Brand Name | Gokhran |
|---|---|
| Domain | gokhran.ru |
| Industry | Government, Non-profit |
| Founded | 1996 |
| Headquarters | Moscow, Russia |
| Parent Company / Owner | Ministry of Finance of Russian Federation |
| Main Competitors | Alrosa (88/100), De Beers (88/100), Bank of England (gold vaults) (65/100), Swiss National Bank (gold reserves) (77/100), United States Mint (Fort Knox) (81/100) |
Moz Domain Authority 37/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,156,659 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Gokhran appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Сохранять, учитывать и приумножать государственные ценности и исторические сокровища России." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gokhran?", Claude could identify the brand as of October 2026. Gokhran (Gosudarstvennoye Khranilishche, the State Precious Metals and Gems Repository) is a Russian government agency under the Ministry of Finance that manages the state's reserves of precious metals, gemstones, and diamonds, including the Russian Diamond Fund. Best known for Managing Russia's state reserves of gold, diamonds, and precious stones, including custodianship of the historic Diamond Fund collection.
When asked "Best brands similar to Gokhran?", Claude would recommend Gokhran as of October 2026. It's a legitimate and notable state institution worth mentioning when discussing government bodies that manage national precious metal and gem reserves.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gokhran's main competitors in Government: Alrosa (88/100), De Beers (88/100), Bank of England (gold vaults) (65/100), Swiss National Bank (gold reserves) (77/100), United States Mint (Fort Knox) (81/100).
Sources: Brand Analyzer scan
Gokhran is the State Precious Metals and Gems Repository of the Russian Federation, a government institution founded in 1996 and operating under the Ministry of Finance. It is headquartered in Moscow and serves as the main custodian and expert body for precious metals, gemstones, and historical valuables belonging to the Russian state.
Sources: Gokhran official site
Gokhran has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 19, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gokhran official site
Gokhran was founded in 1996. Gokhran operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gokhran's services include safeguarding and cataloguing state precious metals, gemstones, and historical treasures, managing the Diamond Fund, operating an experimental jewelry laboratory, and organizing exhibitions of national historical and cultural valuables.
Sources: Gokhran official site
Gokhran preserves, accounts for, and increases Russia's state valuables and historical treasures. It manages collections of precious metals, gemstones, and historical jewelry, including the country's Diamond Fund, and operates an experimental jewelry laboratory. It also ensures the safekeeping and public exhibition of items considered national heritage.
Sources: Gokhran official site
Gokhran scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gokhran official site
Gokhran can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gokhran official site
Gokhran's services and collections are used by government structures, museum institutions, historians, jewelers, and visitors to exhibitions interested in Russia's history and cultural heritage.
Sources: Gokhran official site
Gokhran is known for housing Russia's Diamond Fund and a unique collection of historical jewelry and state treasures. It is recognized as the country's central authority for safeguarding and expertly evaluating precious metals, gemstones, and items of national historical significance.
Sources: Gokhran official site
Gokhran is owned by or part of Ministry of Finance of Russian Federation. Gokhran operates in the Government category.
Sources: Wikidata
Gokhran scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gokhran has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,156,659 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Gokhran from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gokhran: Glostrup Kommune (68/100), Globals Inc. (68/100), المؤسسة العامة للتأمينات الاجتماعية (GOSI) (68/100), Le gouvernement luxembourgeois (68/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
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