The Global Go-To For Collectibles
Goldin (goldinauctions.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Media & Entertainment brands, Other brands, in the 36th percentile of 21769 E-commerce brands.
Goldin is a marketplace and auction platform specializing in high-end trading cards and collectibles. It connects collectors, enthusiasts, and investors through trusted, authenticated auctions, offering a global reach for buying and selling premium items. Goldin positions itself as a leading, go-to destination in the collectibles space, emphasizing trust and expertise in facilitating transactions between sellers and buyers of rare and valuable trading cards and collectibles.
| Brand Name | Goldin |
|---|---|
| Domain | goldinauctions.com |
| Industry | E-commerce, Media & Entertainment |
| Main Competitors | PWCC Marketplace (72/100), Heritage Auctions (73/100), eBay (73/100), Sotheby's (88/100), Christie's (78/100), StockX (87/100) |
Moz Domain Authority 69/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #925,748 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Goldin appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Goldin is the leading marketplace for trading cards and collectibles" (Meta description: 10 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Goldin?", Claude could identify the brand as of October 2026. Goldin is a leading sports and collectibles auction house founded by Ken Goldin, known for auctioning high-value trading cards, game-worn memorabilia, and historic sports artifacts online. Best known for Auctioning rare, high-value sports memorabilia and trading cards, including record-breaking sales.
When asked "Best brands similar to Goldin?", Claude would recommend Goldin as of October 2026. It's one of the most prominent names in the sports memorabilia auction space, often mentioned alongside PWCC and Heritage Auctions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Goldin's main competitors in E-commerce: PWCC Marketplace (72/100), Heritage Auctions (73/100), eBay (73/100), Sotheby's (88/100), Christie's (78/100).
Sources: Brand Analyzer scan
Goldin has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 37, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Goldin official site
Goldin scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Goldin official site
Goldin is a marketplace and auction platform specializing in high-end trading cards and collectibles.
Sources: Goldin official site
Goldin operates an auction platform that connects collectors and sellers of high-end trading cards and collectibles, providing authentication, trust, and global market reach for buying and selling such items.
Sources: Goldin official site
Goldin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Goldin official site
Goldin offers auction services for high-end trading cards and collectibles, connecting buyers and sellers through an authenticated marketplace.
Sources: Goldin official site
Goldin is used by collectors, enthusiasts, and investors interested in buying and selling high-end trading cards and collectibles.
Sources: Goldin official site
Goldin is known for being a leading marketplace for authenticated, high-end trading cards and collectibles, offering trusted auction services to collectors worldwide.
Sources: Goldin official site
Goldin scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Goldin has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #925,748 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Goldin from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Goldin: GÖRTZ (74/100), Global Fashion Group (74/100), গোল্ড কিনেন (Gold Kinen) (74/100), Good Deeds (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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