Your Gateway to Japan's Web
goo (goo.ne.jp) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Telecommunications brands, Technology brands, in the 73rd percentile of 10749 Media & Entertainment brands.
goo (goo.ne.jp) is a Japanese web portal that combines search, news aggregation, and mobile/internet services, integrating offerings from NTT Docomo. Founded in 2012, it targets Japanese internet users seeking a single platform for news, entertainment updates, and telecommunications-related tools. The site blends practical search functionality with lifestyle and entertainment content, positioning itself as a trusted all-in-one portal for Japanese audiences.
| Brand Name | goo |
|---|---|
| Domain | goo.ne.jp |
| Industry | Media & Entertainment, Telecommunications |
| Founded | 2012 |
| Parent Company / Owner | |
| Main Competitors | Yahoo! Japan (68/100), Excite Japan, Infoseek Japan, livedoor (83/100), MSN Japan (93/100), Biglobe |
Moz Domain Authority 92/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,004 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
goo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "ＥＬＡＩＺＡって「誰？」イメージ激変の姿「同一人物？」「ビックリ」「歌うま」ＦＮＳ歌謡祭でネット仰天" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is goo?", Claude could identify the brand as of September 2026. goo (goo.ne.jp) is a major Japanese web portal and search engine operated by NTT Resonant (now part of NTT Docomo), offering search, news, email, and various content services similar to Yahoo Japan. Best known for Being one of Japan's long-running web portal and search engine services.
When asked "Best brands similar to goo?", Claude would recommend goo as of September 2026. It's a recognizable Japanese portal site, so I'd mention it if someone asked about Japanese web portals or search engines alongside Yahoo Japan.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
goo's main competitors in Media & Entertainment: Yahoo! Japan (68/100), livedoor (83/100), MSN Japan (93/100).
Sources: Brand Analyzer scan
goo has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 44, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: goo official site
goo was founded in 2012. goo operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
goo scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: goo official site
goo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: goo official site
goo is owned by or part of Google. goo operates in the Media & Entertainment category.
Sources: Wikidata
goo scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
goo has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (72/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #6,004 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify goo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to goo: GoNoodle (83/100), GOHUNT (83/100), Goosechase (83/100), Goss.ie (83/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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