Creative connected to human experience
Goodly (goodly.co) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Media & Entertainment brands, in the 32nd percentile of 5513 Marketing & Advertising brands.
Goodly is a creative agency offering strategic storytelling, video production, brand development, and media buying. It positions itself as a relationship-first alternative to larger agencies, giving clients direct contact with the creatives working on their projects rather than layers of account management. Goodly targets brands and businesses seeking a hands-on creative partner with speed and accountability for their marketing and advertising needs.
| Brand Name | Goodly |
|---|---|
| Domain | goodly.co |
| Industry | Marketing & Advertising, Media & Entertainment |
| Main Competitors | Wieden+Kennedy (73/100), Droga5 (78/100), Sid Lee (82/100), Buck (83/100), Ogilvy (85/100), VaynerMedia (87/100) |
Moz Domain Authority 9/100 vs category average 39 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Connected creative agency delivering strategic storytelling, video production, brand development, and media buying. Direct contact with passionate creatives." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Goodly?", Claude could not identify the brand as of September 2026. I don't recognize this specific company, possibly because it's a smaller or newer player in the marketing/advertising space with limited presence in my training data.
When asked "Best brands similar to Goodly?", Claude would not surface Goodly as of September 2026. I can't vouch for a company I don't have verified knowledge of, so I wouldn't include it in recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Goodly's main competitors in Marketing & Advertising: Wieden+Kennedy (73/100), Droga5 (78/100), Sid Lee (82/100), Buck (83/100), Ogilvy (85/100).
Sources: Brand Analyzer scan
Goodly offers strategic storytelling, video production, brand development, and in-house media buying services.
Sources: Goodly official site
Goodly has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 34, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Goodly official site
Goodly scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Goodly official site
Goodly is a connected creative agency that provides strategic storytelling, video production, brand development, and media buying services to brands and businesses.
Sources: Goodly official site
Goodly delivers creative services including strategic storytelling, video production, brand development, and in-house media buying, giving clients direct access to the creative team handling their work.
Sources: Goodly official site
Goodly can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Goodly official site
Goodly is known for positioning itself as a relationship-first creative agency that offers direct contact with the creatives doing the work, rather than layers of account management typical of larger agencies.
Sources: Goodly official site
Goodly is used by brands and businesses seeking a hands-on creative partner for storytelling, video production, branding, and media buying, particularly those who value direct access to the creative team and accountability over traditional agency account-management structures.
Sources: Goodly official site
Goodly scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Goodly has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 9/100 and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Goodly from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Goodly: goHappy (72/100), GMOインターネットグループ (72/100), Gotransverse (72/100), Guider.ai (72/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.