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グッドスマイルカンパニー (Good Smile Company) (goodsmile.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Media & Entertainment brands, Manufacturing brands, in the 46th percentile of 14322 E-commerce brands.
Good Smile Company is a Japanese company founded in 2001, headquartered in Sumida, Tokyo, that manufactures and sells figures based on anime, game, and pop culture characters, including its well-known Nendoroid line. The goodsmile.com site serves as its official online store, offering limited-edition items and pre-orders directly to fans. The company positions itself as an original, quality-focused figure maker within the E-commerce, Media & Entertainment, and Manufacturing sectors, targeting collectors of anime and game merchandise.
| Brand Name | グッドスマイルカンパニー (Good Smile Company) |
|---|---|
| Domain | goodsmile.com |
| Industry | E-commerce, Media & Entertainment |
| Founded | 2001 |
| Headquarters | Sumida |
| Main Competitors | Kotobukiya (50/100), Bandai Spirits (Tamashii Nations) (67/100), Kaiyodo (65/100), Alter (66/100), MegaHouse (74/100), Union Creative International |
Moz Domain Authority 48/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #51,756 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "フィギュアメーカー「グッドスマイルカンパニー」の公式通販サイトです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is グッドスマイルカンパニー (Good Smile Company)?", Claude could identify the brand as of September 2026. Good Smile Company is a Japanese figure and collectibles manufacturer best known for producing Nendoroid and figma action figures based on anime, video game, and pop culture characters. Best known for Nendoroid chibi-style collectible figures.
When asked "Best brands similar to グッドスマイルカンパニー (Good Smile Company)?", Claude would recommend グッドスマイルカンパニー (Good Smile Company) as of September 2026. It's one of the leading and most recognizable names in the anime figure and collectibles market, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
グッドスマイルカンパニー (Good Smile Company)'s main competitors in E-commerce: Kotobukiya (50/100), Bandai Spirits (Tamashii Nations) (67/100), Kaiyodo (65/100), Alter (66/100), MegaHouse (74/100).
Sources: Brand Analyzer scan
グッドスマイルカンパニー (Good Smile Company) has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 33, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
グッドスマイルカンパニー (Good Smile Company) was founded in 2001. グッドスマイルカンパニー (Good Smile Company) operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
グッドスマイルカンパニー (Good Smile Company) is headquartered in Sumida. グッドスマイルカンパニー (Good Smile Company) operates in the E-commerce category.
Sources: Wikidata
Good Smile Company offers figures based on anime and game characters, including its Nendoroid line, along with other collectible merchandise. Its official online store also provides limited-edition items and pre-order sales for upcoming releases.
グッドスマイルカンパニー (Good Smile Company) scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Good Smile Company is a Japanese figure manufacturer founded in 2001 and headquartered in Sumida, Tokyo. It is known for producing figures based on anime, game, and pop culture characters, and it operates an official online store, goodsmile.com, for direct sales to fans.
グッドスマイルカンパニー (Good Smile Company) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Good Smile Company is known for producing high-quality, character-accurate figures, most notably its Nendoroid line, aimed at fans of anime, games, and pop culture. Its products are recognized for close attention to character detail and craftsmanship.
Good Smile Company's products are used by fans of anime, video games, and pop culture who collect figures and related merchandise. These consumers purchase through the official online store for both general releases and limited or pre-order exclusive items.
グッドスマイルカンパニー (Good Smile Company) scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
グッドスマイルカンパニー (Good Smile Company) has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #51,756 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify グッドスマイルカンパニー (Good Smile Company) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to グッドスマイルカンパニー (Good Smile Company): GolfNorth (77/100), Golf Galaxy (77/100), Gorilla Ladders (77/100), Gotya (77/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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