Bold hat makers since 1895
Goorin Bros. (goorin.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 58th percentile of 5294 Fashion & Apparel brands.
Goorin Bros. is an American hat maker founded in 1895, known for designing and manufacturing premium headwear. The brand combines over a century of hat-making craftsmanship with bold, trend-forward designs, offering collections and limited drops for men, women, and kids. Goorin Bros. operates as an e-commerce and fashion/apparel brand, positioning itself as a legacy heritage hat maker for style-conscious customers seeking distinctive headwear.
| Brand Name | Goorin Bros. |
|---|---|
| Domain | goorin.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1895 |
| Main Competitors | Stetson (89/100), Brixton (84/100), Kangol, Bailey of Hollywood, San Diego Hat Company, New Era Cap Co. (91/100) |
Moz Domain Authority 59/100 vs category average 46 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #297,927 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bold hat makers since 1895, Goorin Bros. has designed and manufactured the world" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Goorin Bros.?", Claude could identify the brand as of October 2026. Goorin Bros. is a San Francisco-based hat company founded in 1895 by Cassel Goorin, known for crafting classic and whimsical hats including fedoras, wool caps, and animal-themed trucker caps sold through its own retail stores and website. Best known for Handcrafted felt hats and quirky animal-logo trucker caps, sold through its own branded hat shops.
When asked "Best brands similar to Goorin Bros.?", Claude would recommend Goorin Bros. as of October 2026. It's a well-known, long-standing hat specialist with a distinct, playful brand identity that fits naturally into discussions of top hat and headwear makers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Goorin Bros.'s main competitors in Fashion & Apparel: Stetson (89/100), Brixton (84/100), New Era Cap Co. (91/100).
Sources: Brand Analyzer scan
Goorin Bros. has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 40, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Goorin Bros. official site
Goorin Bros. scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Goorin Bros. official site
Goorin Bros. offers premium headwear, including various styles of hats and caps, designed for men, women, and kids, sold through its e-commerce platform in regular and limited-edition collections.
Sources: Goorin Bros. official site
Goorin Bros. is an American hat maker founded in 1895 that designs and manufactures premium headwear for men, women, and kids.
Sources: Goorin Bros. official site
Goorin Bros. designs and manufactures bold, premium hats and headwear, offering distinctive collections and limited drops through e-commerce and retail channels for men, women, and kids.
Sources: Goorin Bros. official site
Goorin Bros. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Goorin Bros. official site
Goorin Bros. is known for its long heritage as a hat maker dating back to 1895, combining century-old craftsmanship with bold, trend-forward, distinctive hat designs and limited-edition collections.
Sources: Goorin Bros. official site
Goorin Bros. products are used by style-conscious men, women, and kids who are looking for premium, distinctive hats and accessories that help them express individuality.
Sources: Goorin Bros. official site
Goorin Bros. scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Goorin Bros. has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #297,927 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Goorin Bros. from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Goorin Bros.: GNU Snowboards (80/100), Glossier (80/100), Greyson Clothiers (80/100), Gymreapers (80/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
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