Groceries delivered in minutes
Gorillas (gorillas.io) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands. Among 3980 E-commerce brands analyzed, Gorillas ranks in the 45th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 96/100, Digital Presence 88/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 48/100, AI Discoverability 40/100, Brand Authority 59/100.
Gorillas was a rapid grocery delivery company founded in 2020 and headquartered in Berlin. It operated a mobile app that delivered everyday essentials to customers within minutes, using local micro-fulfillment facilities and a dedicated rider crew. The company targeted urban consumers, particularly in major cities like New York, who valued speed and convenience over traditional grocery shopping. Gorillas was later acquired by Getir, and the service is no longer active.
| Brand Name | Gorillas |
|---|---|
| Domain | gorillas.io |
| Industry | E-commerce, Food & Beverage |
| Founded | 2020 |
| Headquarters | Berlin |
| Parent Company / Owner | Getir |
| Main Competitors | Getir (77/100), Instacart (91/100), Gopuff, Flink, Zapp, DoorDash (81/100), Amazon Fresh (88/100) |
Moz Domain Authority 53/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #279,510 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Gorillas has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Gorillas.io was a rapid grocery delivery app offering everyday essentials in minutes via a convenient mobile experience. The service is no longer active." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Gorillas scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gorillas has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #279,510 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gorillas from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Gorillas?", Claude could identify the brand as of August 2026. Gorillas is a Berlin-based rapid grocery delivery startup that promised delivery of groceries and household items within about 10 minutes via a network of small urban warehouses (dark stores) and its own fleet of delivery riders. Best known for Ultra-fast 10-minute grocery delivery using dark stores in cities across Europe.
When asked "Best brands similar to Gorillas?", Claude would recommend Gorillas as of August 2026. It was one of the pioneers and most talked-about players in the quick-commerce grocery delivery boom, though it later merged into Getir amid industry consolidation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gorillas's main competitors include Getir, Instacart (91/100), Gopuff, Flink, Zapp. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Gorillas and Instacart are competitors in E-commerce. Brand Analyzer scores Gorillas at 72/100 and Instacart at 91/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Gorillas include Getir, Instacart (91/100), Gopuff, Flink, Zapp. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Gorillas offered a rapid delivery service for everyday grocery essentials and household items, stocked in local facilities and delivered by a dedicated rider crew, accessible through its mobile app.
Sources: Gorillas official site
Gorillas was a rapid grocery delivery company founded in 2020 and headquartered in Berlin. It operated a mobile app that let customers order everyday essentials for delivery within minutes. The service is no longer active, having been acquired by Getir.
Sources: Gorillas official site
Gorillas has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 26, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gorillas official site
Gorillas was founded in 2020. Gorillas operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gorillas is headquartered in Berlin. Gorillas operates in the E-commerce category.
Sources: Wikidata
Gorillas operated a mobile app-based grocery delivery service that stocked thousands of everyday products in local fulfillment facilities and used a dedicated rider crew to deliver orders to customers' doors within minutes, offering items at retail prices.
Sources: Gorillas official site
Gorillas scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gorillas official site
Gorillas was known for pioneering ultra-fast grocery delivery, promising delivery of everyday essentials within minutes by stocking local micro-fulfillment centers and employing dedicated delivery riders, targeting busy urban consumers in cities such as New York.
Sources: Gorillas official site
Gorillas can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gorillas official site
Gorillas targeted busy urban dwellers, particularly in major cities like New York, who wanted quick access to groceries and household essentials without leaving home.
Sources: Gorillas official site
Gorillas is owned by or part of Getir. Gorillas operates in the E-commerce category.
Sources: Wikidata
Gorillas gained popularity by offering ultra-fast grocery delivery-often within minutes-at retail prices, appealing to busy urban consumers who valued convenience and speed over traditional grocery shopping or standard delivery services.
Sources: Gorillas official site
Ranked closest to Gorillas: Glowe (72/100), Helium (72/100), Gourmet Food Store (72/100), Hermès (72/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).